Senior Content Producer

Department of Transport & Planning Victoria; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Department of Transport & Planning Victoria is seeking a Senior Content Producer to lead the development, publishing and optimisation of high-quality digital content across our web, app and channels.

You will manage complex requests, ensure governance and accessibility standards are met, and work with stakeholders to translate requirements into user-centred content for transport operations and customer information.

Qualifications

• Demonstrated experience producing, publishing and optimising digital content within a CMS environment (mandatory)
• Experience applying content governance frameworks, templates, workflows and quality standards (mandatory)
• Proven ability delivering content in high-volume, time-sensitive environments (mandatory)
• Strong understanding of accessibility standards (WCAG) and plain language (mandatory)
• Experience advising stakeholders on content structure, messaging and channel suitability (mandatory)
• Experience analysing content performance to inform improvements (desirable)
• Experience contributing to content strategy or service improvement initiatives (desirable)

Responsibilities

• Lead development, publishing and optimisation of accessible digital content across web, app and other channels
• Ensure content meets governance, accessibility and brand standards
• Translate business requirements into clear, user-centred content for operations, campaigns and customer information
• Provide QA guidance to Content Producers and support delivery planning
• Contribute to continuous improvement of digital content processes and tools

Skills

Content production

Publishing

Content governance

Accessibility (WCAG)

Stakeholder management

Job description

Department of Transport & Planning Victoria – Melbourne VIC

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.
Communications and Customer Experience leads best-practice communications and engagement to connect DTP with our people, customers, industry partners and communities.

About the role

The Senior Content Producer leads the development, publishing and optimisation of high-quality, accessible and engaging digital content across the Department’s web, app and other digital channels. You will manage complex and high-priority content requests, ensuring content meets governance, accessibility and brand standards. Working closely with internal stakeholders, you will translate business requirements into clear, user-centred content that supports transport operations, campaigns and customer information. You will also provide quality assurance and guidance to Content Producers, support delivery planning, and contribute to the continuous improvement of digital content processes, tools and standards.

What we’re looking for

The successful candidate will demonstrate strong digital and technological literacy, confidently using and supporting others with relevant digital tools and platforms. You will bring a strong customer focus, tailoring content and services to meet user needs while managing service delivery risks. Effective stakeholder management and interpersonal skills are essential, including the ability to build relationships, understand different perspectives and adapt communication to diverse audiences. You will demonstrate sound project delivery skills, effectively prioritising tasks, maintaining accurate records and delivering work to agreed plans. Experience in digital communications is also important, including developing targeted, multi-channel content, applying audience insights and monitoring digital performance to identify opportunities for improvement.

Qualifications and experience

• Demonstrated experience producing, publishing and optimising digital content within a content management system environment(mandatory)
• Experience working within and applying structured content governance frameworks, including templates, workflows and quality standards(mandatory)
• Proven experience delivering content in high-volume, time-sensitive or operational environments, managing competing priorities and deadlines(mandatory)
• Strong understanding and practical application of accessibility standards (WCAG) and plain language principles(mandatory)
• Experience providing advice to stakeholders on content structure, messaging and channel suitability to achieve user and business outcomes(mandatory)
• Experience analysing content performance and using data and insights to inform continuous improvement(desirable)
• Experience contributing to or supporting content strategy, content design or service improvement initiatives(desirable)

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will be required.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Applications close at 11.59pm on Wednesday, 21 October 2026.

For further information about the role, please contact Steph Gan - Manager, Digital Design and Content, at *********@transport.vic.gov.au

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy

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