Manager, Marketing

Department of Transport & Planning Victoria; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Department of Transport & Planning Victoria – Melbourne VIC is recruiting a Manager, Marketing – Growth and Partnerships on a fixed-term basis. The role leads marketing strategies that influence transport behaviours, identifies audiences, develops campaigns and builds partnerships to increase public awareness and transport use.

The position requires leadership of the team, oversight of campaigns and budgets, and strong governance.

Qualifications

• Minimum 10+ years delivering campaigns, partnerships or integrated marketing roles.
• Experience in marketing, communications, partnerships and project management within government or transport settings.
• Ability to translate strategic priorities into clear plans with governance, responsibilities and success measures.

Responsibilities

• Lead and support the Marketing team, driving growth and partnerships.
• Oversee marketing campaigns, partnership programs, budgets and planning with strong governance.
• Build and sustain relationships with internal teams, transport operators and external stakeholders to deliver campaigns.
• Translate strategic priorities into actionable projects with clear responsibilities and KPIs.
• Foster collaboration across teams to achieve shared outcomes.

Skills

Team leadership

Strategic thinking

Stakeholder engagement

Governance & planning

Campaign management

Education

Tertiary qualification in marketing or related field

Job description

Department of Transport & Planning Victoria – Melbourne VIC

We create thriving places andconnectedcommunities. We plan,buildandmaintainVictoria’s transport,planningand land services. We are committed to a safe,inclusiveand high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

About the role

This is a Fixed Term Position until 30 November 2027

The Manager, Marketing – Growth and Partnerships leads the development and delivery of marketing strategies that influence transport behaviours and attitudes. The role identifies target audiences, develops engaging campaigns and education initiatives, and builds partnerships to increase public awareness and transport use.

Key responsibilities include leading and supporting the team, overseeing marketing campaigns and partnership programs, managing budgets and planning, and ensuring effective governance. The role also builds strong relationships with internal teams, transport operators and external stakeholders to deliver successful marketing initiatives that engage communities and support departmental priorities.

Whatwe’relooking for

You’resomeone who:

• Leads and develops teams through effective workforce planning, capability building and resource allocation to achieve organisational goals.
• Builds a collaborative culture, encouraging knowledge sharing and working across teams to deliver shared outcomes.
• Translates strategic priorities into clear plans and projects, establishing governance, responsibilities and measures of success.
• Thinks strategically and systemically, considering internal and external factors to identify opportunities and guide future direction.
• Builds trusted partnerships and fosters co-creation, bringing stakeholders together, navigating differing views and delivering outcomes.

Qualifications and experience

You’llbring:

• A Tertiary qualification or equivalent experience in marketing, public relations or a related field. (Mandatory)
• 10+ years’ experience in delivering campaigns, partnerships or integrated marketing roles. (Mandatory)
• Previous experience in marketing, communications, partnerships and project management particularly within a government or Transport setting.

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will berequired.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

For further information about the role, please contact Kristina Avtarovski, Marketing Manager, at ***************@transport.vic.gov.au.

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy

For any adjustments to fullyparticipatein the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us.We'rehere to support you.