Senior Content Lead — Social, Creators & Campaigns

Commonwealth Bank Of Australia; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Commonwealth Bank Of Australia is seeking a Senior Manager – Content to shape our content strategy and lead across social, video, creator, media and integrated campaigns in a Sydney-based role.

You will translate customer insights into platform-native ideas, drive production and distribution, develop talent, and partner across the organisation to deliver high-quality work in a dynamic marketing environment.

Qualifications

• Significant experience leading social and content for a major brand or agency.
• Strong strategic, creative and editorial judgement.
• Deep knowledge of social platforms and platform-native content.
• Experience across integrated campaigns and partnerships.
• Strong writing and storytelling skills.
• Experience managing social media issues and crises.
• Ability to translate insights into timely content opportunities.

Responsibilities

• Lead content across social, video, creator, media and campaigns.
• Shape CommBank's social presence and platform-native formats.
• Turn insights into timely content opportunities.
• Develop creator and influencer partnerships.
• Partner with media and brand teams to connect paid, owned and earned.
• Oversee end-to-end content from concept to publication.
• Translate complex topics into customer stories.
• Utilize performance insights to improve content effectiveness.
• Explore emerging platforms and AI responsibly.
• Lead and develop content talent.

Skills

Content leadership

Social media strategy

Editorial judgement

Platform knowledge

Campaign management

Creator partnerships

Talent development

Stakeholder management

Job description

Commonwealth Bank Of Australia is seeking a Senior Manager – Content to shape our content strategy and lead across social, video, creator, media and integrated campaigns in a Sydney-based role.

You will translate customer insights into platform-native ideas, drive production and distribution, develop talent, and partner across the organisation to deliver high-quality work in a dynamic marketing environment.