Senior Client-Facing Performance Marketing Lead

Gms Media Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible culture

Mentorship programs

Learning & development

Volunteer time

Job summary

Genesys is seeking a Senior Digital Marketing Manager to drive regional digital marketing programs across ANZ and India. You will own multi-channel campaigns, optimize performance, and lead a team to deliver measurable pipeline results.

The role requires 5–8+ years in B2B digital marketing, with strong expertise in email, content syndication, and ABM tools. A global, hybrid work environment and collaboration with agencies are expected.

Qualifications

• 5–8+ years in B2B digital marketing, preferably SaaS or enterprise tech.
• Strong experience across email marketing, content syndication and demand generation.
• Proven ability to manage regional campaigns across multiple markets.
• Commercial mindset with ability to connect marketing activity to pipeline outcomes.
• High attention to detail with strong operational execution skills.

Responsibilities

• Lead regional digital marketing programs across ANZ & India.
• Manage campaigns across LinkedIn, display, email, and content channels.
• Collaborate with agencies and internal teams to optimize ROI.
• Drive campaigns to meet pipeline targets and marketing ROI.
• Provide regular reporting on pipeline contribution and performance.

Skills

Digital marketing

B2B marketing

Campaign management

Email marketing

Content syndication

Tools

Wordpress

GA4

Tableau

Google Ads

Meta ads

LinkedIn Ads

6sense

Job description

Genesys is seeking a Senior Digital Marketing Manager to drive regional digital marketing programs across ANZ and India. You will own multi-channel campaigns, optimize performance, and lead a team to deliver measurable pipeline results.

The role requires 5–8+ years in B2B digital marketing, with strong expertise in email, content syndication, and ABM tools. A global, hybrid work environment and collaboration with agencies are expected.