Senior Campaign Manager

Untitled Group; Windsor; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Untitled Group in Naarm (Melbourne) is seeking a Senior Marketing Manager to drive festival and tour marketing campaigns. You’ll build strategy from the ground up, lead cross-functional teams, and turn bold ideas into iconic festival moments across Australia.

This role offers autonomy and accountability, shaping how audiences experience major events while boosting brand awareness, leads, sales and customer retention with innovative content concepts.

Qualifications

• 2+ years experience in entertainment industry (music events, sporting events, art galleries, etc.)
• 5-7+ years in marketing
• Organised and able to manage multiple tasks
• Strong time management and organisational skills
• Proficiency with social platforms (organic and paid), Excel and Canva
• Creative and proactive with campaign leadership abilities

Responsibilities

• Lead the Campaign Manager/s and oversee creation of campaign materials aligned with Untitled’s vision, mission and goals
• Manage the budget allocated for each campaign and ensure resources are used efficiently
• Brainstorm, plan, and develop new campaign ideas and adjust strategies and tactics
• Collaboratively devise strategy and execute campaign rollouts and monitor momentum
• Report on campaign results and metrics
• Oversee Digital Marketing across major paid and organic social, search and streaming platforms (META Ads Manager, Google, TikTok, Spotify)
• Drive sales, CPA, ROI and KPIs and optimize performance
• Coordinate with Design team to create marketing graphics and assets

Skills

Campaign management

Cross-functional teamwork

Strategic marketing

Creativity

Proactive

Organization

Time management

Business reporting

Tools

Excel

Canva

META Ads Manager

Google Ads

TikTok Ads

Spotify Ads

Job description

The role of Senior Marketing Manager entails driving the success of Untitled Group’s festival and tour related marketing campaigns.

You'll thrive in this fast-paced role if you love building strategy from the ground up, managing cross-functional teams, and turning bold campaign ideas into major festival moments. It's a role with real autonomy, where your work shapes how audiences experience some of the most iconic festivals and events in Australia. Part of the day-to-day will look like increasing brand awareness, generating leads, driving sales, improving customer retention and creating innovative and inspiring content ideas and campaigns.

This is a role where your impact compounds. Every campaign you plan, execute and refine lifts not just your own results, but the performance of the wider team around you. Success in this role relies heavily on strong marketing, management and organisational skills, with a high level of autonomy and accountability.

About you

• Minimum 2 Years Experience in Entertainment Industry (Music Events, Sporting Events, Art Galleries etc);
• Minimum 5-7+ years in Marketing
• Organisation;
• Time management;
• Business administration and reporting;
• Technology: Social platforms (organic and paid), Excel, Canva;
• Organised;
• Creative;
• Proactive.

About us

Untitled Group is Australia’s largest independent music and events company, and the team behind festivals including Beyond The Valley, Wildlands, Ability Fest, and Pitch Music & Arts. Beyond our flagship festivals, we also work across artist touring, artist management and operate a booking agency.

Based in Windsor, we’re a professional yet fun-loving crew. Our purpose is to create unforgettable experiences that leave a lasting, positive impact on people’s lives. By joining our team, you’ll play a direct role in bringing that purpose to life. And of course, you’ll have the opportunity to attend the very festivals and events we create.

Responsibilities

• Leading the Campaign Manager/s, and overseeing the creation of campaign materials ensuring they are consistent with Untitled’s vision, mission and goals.
• Managing the budget that has been allocated for each campaign, ensuring that materials and resources are used efficiently and effectively.
• Working with the team to brainstorm, plan, and develop new campaign ideas to make informed decisions about adjusting campaign strategies and tactics.
• Collaboratively devising strategy and executing campaign rollouts successfully, and monitoring campaign momentum.
• Reporting on campaign results & metrics.
• Digital Marketing across major paid and organic social, search and streaming platforms - including but not limited to META Ads Manager, Google, Tiktok and Spotify.
• Reacting and acting to ensure optimum sales, CPA, ROI and KPIs are met or exceeded.
• Evaluating EDMs and audiences, based on audience management, template creation, monitoring and reporting.
• Ensuring understanding and accountability of actions and timelines on all marketing plans with all appropriate partners through.
• Scheduling social media posts and monitoring ad campaigns for others as well as own campaigns.
• Learning to drive continuous improvement by experimenting with new ideas and testing different approaches.
• Staying informed and adapting your marketing strategies based on emerging opportunities and technologies helping Untitled Group capitalise on industry trends.
• Reinforcing Untitled Group's brand image and messaging, helping maintain a strong and recognisable presence across every campaign.
• Implementing marketing strategies and campaigns.
• Supports social media efforts to promote events, content marketing, and campaigns.
• Assisting in the creation of graphics for marketing materials in collaboration with the Design team.

Untitled Group acknowledges that our office, located in Naarm, is built on the lands of the Wurundjeri peoples of the Kulin Nation. We pay respect to elders past, present and emerging and thank them for their care of the land that continually provides us with many opportunities.