Senior Campaign Manager

Untitled Group; City of Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Untitled Group in Australia is seeking an experienced Senior Marketing Manager to drive festival and tour marketing campaigns. You will build strategy from the ground up, lead cross-functional teams, and shape how audiences experience iconic events across our portfolio.

This role offers autonomy and a direct impact on brand awareness, lead generation, sales, and content ideas. You will manage budgets, monitor KPIs, and continuously refine campaigns to stay ahead of industry trends.

Qualifications

• 2+ years in entertainment events or related fields.
• 5-7+ years in marketing.
• Strong organisational and time-management abilities.
• Proficient with social platforms (paid & organic) and Canva.
• Advanced Excel skills and business reporting.
• Creative and proactive with a collaborative mindset.

Responsibilities

• Lead the Campaign Manager(s) and ensure campaign materials align with vision and goals.
• Manage campaign budgets and ensure efficient resource use.
• Brainstorm, plan, and develop new campaign ideas with the team.
• Collaboratively devise strategy and execute campaign rollouts and monitor momentum.
• Report on campaign results and metrics.
• Drive digital marketing across paid and organic social, search and streaming platforms.
• React to drive optimal sales, CPA, ROI and KPIs.
• Evaluate EDMs and audiences, based on audience management, template creation, monitoring and reporting.
• Ensure understanding and accountability of actions and timelines on all marketing plans with partners.
• Schedule social media posts and monitor ad campaigns for others as well as own campaigns.
• Learn to drive continuous improvement by testing new ideas.
• Stay informed and adapt marketing strategies to industry trends.
• Reinforce Untitled Group's brand image across campaigns.
• Implement marketing strategies and campaigns.
• Support social media efforts to promote events and campaigns.
• Assist in creating graphics with the Design team.
• Prepare and deliver presentations.

Skills

Entertainment experience

Marketing

Organisation

Time management

Business reporting

Social media (paid & organic)

Creative

Proactive

Tools

Excel

Canva

Job description

The role of Senior Marketing Manager entails driving the success of Untitled Group’s festival and tour related marketing campaigns.

You’ll thrive in this fast-paced role if you love building strategy from the ground up, managing cross-functional teams, and turning bold campaign ideas into major festival moments. It's a role with real autonomy, where your work shapes how audiences experience some of the most iconic festivals and events in Australia. Part of the day-to-day will look like increasing brand awareness, generating leads, driving sales, improving customer retention and creating innovative and inspiring content ideas and campaigns.

This is a role where your impact compounds. Every campaign you plan, execute and refine lifts not just your own results, but the performance of the wider team around you. Success in this role relies heavily on strong marketing, management and organisational skills, with a high level of autonomy and accountability.

ABOUT US

Untitled Group is Australia’s largest independent music and events company, and the team behind festivals including Beyond The Valley, Wildlands, Ability Fest, and Pitch Music & Arts. Beyond our flagship festivals, we also work across artist touring, artist management and operate a booking agency.

Based in Windsor, we’re a professional yet fun-loving crew. Our purpose is to create unforgettable experiences that leave a lasting, positive impact on people’s lives. By joining our team, you’ll play a direct role in bringing that purpose to life. And of course, you’ll have the opportunity to attend the very festivals and events we create.

HERE’S WHERE YOU’LL BE SPENDING YOUR TIME:

• Leading the Campaign Manager/s, and overseeing the creation of campaign materials ensuring they are consistent with Untitled’s vision, mission and goals.
• Managing the budget that has been allocated for each campaign, ensuring that materials and resources are used efficiently and effectively.
• Working with the team to brainstorm, plan, and develop new campaign ideas to make informed decisions about adjusting campaign strategies and tactics.
• Collaboratively devising strategy and executing campaign rollouts successfully, and monitoring campaign momentum.
• Reporting on campaign results & metrics.
• Digital Marketing across major paid and organic social, search and streaming platforms - including but not limited to META Ads Manager, Google, Tiktok and Spotify.
• Reacting and acting to ensure optimum sales, CPA, ROI and KPIs are met or exceeded.
• Evaluating EDMs and audiences, based on audience management, template creation, monitoring and reporting.
• Ensuring understanding and accountability of actions and timelines on all marketing plans with all appropriate partners through.
• Scheduling social media posts and monitoring ad campaigns for others as well as own campaigns.
• Learning to drive continuous improvement by experimenting with new ideas and testing different approaches.
• Staying informed and adapting your marketing strategies based on emerging opportunities and technologies helping Untitled Group capitalise on industry trends.
• Reinforcing Untitled Group's brand image and messaging, helping maintain a strong and recognisable presence across every campaign.
• Implementing marketing strategies and campaigns.
• Supports social media efforts to promote events, content marketing, and campaigns.
• Assisting in the creation of graphics for marketing materials in collaboration with the Design team.
• Preparing and delivering presentations.

WHAT YOU BRING:

• Minimum 2 Years Experience in Entertainment Industry (Music Events, Sporting Events, Art Galleries etc);
• Minimum 5-7+ years in Marketing
• Organisation;
• Time management;
• Business administration and reporting;
• Technology: Social platforms (organic and paid), Excel, Canva;
• Organised;
• Creative;
• Proactive.

Untitled values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express your interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.