Marketing Campaign Manager

Untitled Group; City of Melbourne; On-site; AUD 100,000 - 134,000; Full time

Job summary

Untitled Group in Melbourne is seeking a Marketing Campaign Manager to plan, execute and optimise integrated campaigns across channels for our festivals and events.

You will collaborate with creative, social, events and operations teams to deliver campaigns that connect with audiences and drive brand awareness and engagement.

This is a 6-month contract role with the chance to shape Untitled's presence in Australia's vibrant live-events scene.

Qualifications

• Experience in marketing campaign management with integrated strategies across channels.
• Strong project management skills handling multiple priorities and stakeholders.
• Experience delivering campaigns across digital channels, social, email and advertising.
• Strong analytical skills tracking KPIs and using insights to optimise campaigns.
• Excellent communication and collaboration across creative, marketing and operations teams.
• Strong copywriting and content creation skills with clear brand messaging.
• Attention to detail and ability to manage campaign documentation and administration.
• Creative, proactive mindset with passion for innovation and continuous improvement.
• Experience within events, entertainment or music industries is highly regarded.

Responsibilities

• Developing and executing integrated marketing campaign strategies aligned with business objectives, target audiences and brand goals.
• Planning, coordinating and managing end-to-end campaigns across multiple channels and platforms, from concept development through to post-campaign analysis.
• Collaborating with content creators, designers, social media and wider marketing teams to develop assets including copy, visuals, videos and promotional materials.
• Managing campaign timelines, resources and deliverables to ensure successful execution across all touchpoints.
• Overseeing advertising, digital assets, printed materials and online campaign activity while maintaining brand consistency.
• Managing campaign budgets, monitoring spend and maximising return on investment.
• Tracking campaign performance, analysing key metrics and identifying opportunities to optimise future campaigns.
• Preparing reports and presentations that highlight outcomes, insights and recommendations for improvement.
• Supporting digital advertising initiatives with the Social Media Manager to enhance audience engagement and impact.
• Researching audience behaviour, market trends and competitor activity to identify opportunities for innovation and growth.

Skills

Integrated marketing

Campaign management

Project management

Analytics

Copywriting

Team collaboration

Job description

As the Marketing Campaign Manager at Untitled Group, you're a strategic and creative marketer who thrives on bringing campaigns to life and creating unforgettable experiences. You have a strong understanding of integrated marketing campaigns and enjoy turning ideas into impactful executions that drive brand awareness, engagement and commercial outcomes.

You'll be responsible for planning, executing and optimising campaigns across multiple channels, working closely with creative, social, events and operational teams to deliver campaigns that connect with audiences and support Untitled's business goals. With strong project management skills, attention to detail and a data-driven mindset, you'll play a key role in delivering campaigns that elevate our festivals, events and brand presence.

This is a 6-month contract role.

ABOUT US

Untitled Group is Australia's largest independent music and events company, and the team behind festivals including Beyond The Valley, Wildlands, Ability Fest, and Pitch Music & Arts. Beyond our flagship festivals, we also work across artist touring, artist management and operate a booking agency.

Based in Windsor, we're a professional yet fun-loving crew. Our purpose is to create unforgettable experiences that leave a lasting, positive impact on people's lives. By joining our team, you'll play a direct role in bringing that purpose to life. And of course, you'll have the opportunity to attend the very festivals and events we create.

HERE'S WHERE YOU'LL BE SPENDING YOUR TIME

• Developing and executing integrated marketing campaign strategies aligned with business objectives, target audiences and brand goals.
• Planning, coordinating and managing end-to-end campaigns across multiple channels and platforms, from concept development through to post-campaign analysis.
• Collaborating with content creators, designers, social media and wider marketing teams to develop compelling campaign assets including copy, visuals, videos and promotional materials.
• Managing campaign timelines, resources and deliverables to ensure successful execution across all touchpoints.
• Overseeing advertising, digital assets, printed materials and online campaign activity while maintaining brand consistency.
• Managing campaign budgets, monitoring spend and maximising return on investment.
• Tracking campaign performance, analysing key metrics and identifying opportunities to optimise future campaigns.
• Preparing reports and presentations that highlight campaign outcomes, insights and recommendations for improvement.
• Supporting digital advertising initiatives in partnership with the Social Media Manager to enhance audience engagement and campaign impact.
• Researching audience behaviour, market trends and competitor activity to identify opportunities for innovation and growth.

WHAT YOU BRING

• Experience in marketing campaign management, with a strong understanding of integrated marketing strategies and execution.
• Strong project management skills with the ability to manage multiple priorities, timelines and stakeholders in a fast-paced environment.
• Experience developing and delivering campaigns across digital channels, social media, email marketing, advertising and other marketing platforms.
• Strong analytical skills, with experience tracking campaign performance, reporting on KPIs and using insights to drive optimisation.
• Excellent communication and collaboration skills, with the ability to work effectively across creative, marketing and operational teams.
• Strong copywriting and content creation skills, with a keen eye for brand messaging and audience engagement.
• High attention to detail, organisation skills and the ability to manage campaign documentation and administration.
• A creative, proactive and solutions-focused mindset, with a passion for innovation and continuous improvement.
• Experience within events, entertainment or music industries is highly regarded.

Untitled values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express your interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.