Senior Business Analyst - Digital Product & Strategy

Publicis Groupe; Australia; On-site; AUD 90,000 - 130,000; Full time

Job summary

Publicis Sapient is seeking a seasoned Business Analyst to bridge business stakeholders and technical delivery teams within the product team of our Digital Consulting practice. You will translate requirements into functional specifications and guide solution delivery with a customer-focused approach.

You will collaborate with Strategy, Experience, Engineering and Data, shaping proposals and market-ready offerings while coaching others and driving continuous improvement in an agile environment.

Qualifications

• 5+ years as a Business Analyst or Product Consultant in tech environments.
• Australian citizenship and Baseline security clearance required.
• Strong understanding of SaaS/enterprise tech products (CRM, ERP, CX, analytics).
• Experience translating business processes into product configurations.
• Proficient in writing functional specs, user stories, and process flows.
• Strong analytical, problem-solving and communication skills.
• Experience in Agile delivery environments.

Responsibilities

• Lead client discovery and requirements sessions to understand business processes and needs.
• Translate complex business needs into functional requirements, user stories, and acceptance criteria.
• Facilitate workshops, solution walkthroughs and demonstrations to align stakeholders.
• Develop knowledge of product capabilities and roadmaps to shape scalable solutions.
• Identify gaps between requirements and product functionality and propose configurations.
• Collaborate across Strategy, Experience, Engineering, Data, Product and Architecture.
• Support configuration, integration, testing and implementation.
• Produce high-quality BA artefacts and documentation for delivery and governance.
• Build trusted client relationships and communicate requirements, risks, and decisions.
• Support readiness, change impact, training and adoption activities.

Skills

Business analysis

Requirements gathering

Agile delivery

Communication

Problem solving

Stakeholder management

Tools

Adobe Experience Manager

CRM systems

ERP systems

Analytics platforms

Job description

Publicis Sapient is seeking a seasoned Business Analyst to bridge business stakeholders and technical delivery teams within the product team of our Digital Consulting practice. You will translate requirements into functional specifications and guide solution delivery with a customer-focused approach.

You will collaborate with Strategy, Experience, Engineering and Data, shaping proposals and market-ready offerings while coaching others and driving continuous improvement in an agile environment.