Senior Manager Brand and Propositions Digital Health Marketing

Wesfarmers Health; Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Team member discounts

Novated leasing

Employee Assistance Program

Career development opportunities

Job summary

Wesfarmers Health seeks a Senior Manager Brand and Propositions Digital Health Marketing to shape our health, beauty and wellness brands for Australian markets. You will lead messaging, positioning and go-to-market narratives for new products and services, collaborating with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated customer experiences.

You will drive Digital Health thought leadership, PR and reputation-building initiatives while developing compelling

Qualifications

• 10+ years in brand, proposition or product marketing leadership.
• Proven ability to create brand platforms and go-to-market narratives.
• Experience translating insights into clear value propositions and reasons to believe.
• Track record launching digital health products/services.
• Excellent storytelling and written communication for complex ideas.
• Experience developing B2B marketing and sales enablement collateral.
• Strong agency management across creative, PR and design.
• Experience leading small teams and influencing senior stakeholders.

Responsibilities

• Develop launch positioning, messaging frameworks and go-to-market narratives for new products and services.
• Translate customer, market and competitive insights into clear value propositions and reasons to believe.
• Partner with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated customer experiences.
• Lead Digital Health thought leadership, PR and reputation-building initiatives across key audiences.
• Build and maintain B2B sales enablement materials including case studies, ROI narratives and marketing collateral.
• Own brand governance, ensuring consistency across creative execution, messaging and customer touchpoints.
• Manage agency partners across creative, PR and design while maintaining high standards of quality and effectiveness.

Skills

Senior brand experience

Brand platforms

Propositions

Digital health marketing

Storytelling

B2B marketing materials

Agency management

Leadership & team growth

Education

Degree in Marketing/Communications or related business

Job description

Senior Manager Brand and Propositions Digital Health Marketing

At Wesfarmers Health we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica.

About us:

What began in 1910 as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.

Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.

What you’ll do:

• Develop launch positioning, messaging frameworks and go-to-market narratives for new products and services
• Translate customer, market and competitive insights into clear value propositions and reasons to believe
• Partner closely with Product, Growth, Commercial, Clinical and Operations teams to deliver differentiated customer experiences
• Lead Digital Health thought leadership, PR and reputation-building initiatives across key audiences
• Build and maintain B2B sales enablement materials including case studies, ROI narratives and marketing collateral for the SiSU Health commercial team
• Own brand governance, ensuring consistency across creative execution, messaging and customer touchpoints
• Manage agency partners across creative, PR and design while maintaining high standards of quality and effectiveness

What you’ll bring:

• Substantial brand, proposition or product marketing experience (typically 10+ years), including senior brand roles
• Proven track record developing brand platforms, positioning and propositions that measurably shift consideration and preference
• Experience taking new digital products or services to market, from proposition through to launch
• Exceptional storytelling and written communication, with the ability to turn complex ideas into clear, compelling messages
• Experience producing B2B marketing and sales enablement materials such as case studies, ROI narratives and pitch collateral
• Strong agency management experience across creative, design and PR
• Experience leading and developing a small team, and influencing senior stakeholders across Product, Clinical and Commercial
• Degree qualified in Marketing, Communications or an equivalent Business discipline

Highly Desirable

• Experience in digital health, healthcare or another highly regulated industry
• Experience across B2C and B2B/B2B2C models, including workplace health or employer markets
• PR, media relations and thought leadership experience
• Experience building or repositioning brands in a high-growth environment

Why us?

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Clear Skincare Clinics and Instant Scripts
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
• Dedicated end of trip facilities (cycle racks, showers, lockers)

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.