Senior Brand Manager

Jivaro Recruitment; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Award-winning business

Global reach

On-site role

Collaborative team

Job summary

Unknown seeks Senior Brand Manager to take full ownership of Vitamins, Minerals and Supplements portfolio across ANZ, driving brand equity, sales, market share and profitability.

You will build annual brand plans, lead integrated ATL and BTL campaigns, manage agencies, oversee NPD and packaging, report KPIs, and navigate TGA/MedSafe compliance in AU/NZ. The role is based on-site in Western Sydney with five days on-site.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3-5 years progressive brand management in consumer healthcare.
• Solid understanding of regulatory requirements (TGA).
• Proven end-to-end campaign experience across ATL and digital.
• Strong budgeting, P&L and KPI focus.

Responsibilities

• Annual brand planning and 3-year strategy aligned to business objectives.
• End-to-end integrated campaign execution across TV, digital, PR, influencer, in-store and OOH.
• Portfolio management including NPD, extensions, packaging and lifecycle.
• Brand budget management, P&L accountability and ROI analysis.
• Agency relationships across advertising, media, PR and research.
• Consumer insights, U&A research and trend identification.
• Retailer partnerships and in-store activation.
• TGA and MedSafe NZ compliance across marketing activity.
• Monthly performance reporting.

Skills

Brand management

Campaign execution

Budget management

Stakeholder management

Analytical thinking

Education

Bachelor's degree in Marketing or related field

Job description

Own a portfolio that's Australian-made, TGA-certified and genuinely growing. This is your chance to sit at the centre of a business's e-commerce and digital expansion, not just watch it happen.

A well-established consumer healthcare business is looking for a Senior Brand Manager to take full ownership of its Vitamins, Minerals and Supplements portfolio across ANZ, driving brand equity, net sales, market share and profitability.

This is a broad, commercially accountable role for a marketer who can think strategically and execute with precision. You'll build and deliver annual brand plans, lead integrated ATL and BTL campaigns, manage agency partners, oversee NPD and packaging, and report on performance against KPIs, all while navigating the regulatory landscape of the Australian and New Zealand market.

Senior Brand Manager | VMS | Sydney

Own a portfolio that's Australian-made, TGA-certified and genuinely growing. This is your chance to sit at the centre of a business's e-commerce and digital expansion, not just watch it happen.

A well-established consumer healthcare business is looking for a Senior Brand Manager to take full ownership of its Vitamins, Minerals and Supplements portfolio across ANZ, driving brand equity, net sales, market share and profitability.

This is a broad, commercially accountable role for a marketer who can think strategically and execute with precision. You'll build and deliver annual brand plans, lead integrated ATL and BTL campaigns, manage agency partners, oversee NPD and packaging, and report on performance against KPIs, all while navigating the regulatory landscape of the Australian and New Zealand market.

What you'll own

• Annual brand planning and 3-year strategy aligned to business objectives
• End-to-end integrated campaign execution across TV, digital, PR, influencer, in-store and OOH
• Portfolio management including NPD, extensions, packaging and product lifecycle
• Brand budget management, P&L accountability and ROI analysis
• Agency relationships across advertising, media, PR and research
• Consumer insights, U&A research and trend identification
• Retailer partnerships and in-store activation
• TGA and MedSafe NZ compliance across all marketing activity
• Monthly performance reporting

What you'll bring

• Bachelor's degree in Marketing, Business or a related field
• 3 to 5 years of progressive brand management experience in consumer healthcare -VMS or natural healthcare experience strongly preferred
• Solid understanding of TGA regulatory requirements
• Proven end-to-end campaign experience across ATL and digital channels
• Strong financial management skills across budget, P&L and KPI focus
• Analytical, commercially minded and highly organised
• Excellent communication, presentation and stakeholder management skills

What's on offer

• Join a TGA-certified, award-winning business with over 30 years of manufacturing excellence
• Work across a genuinely broad portfolio spanning Australian-made health supplements, skincare and dairy, from everyday lifestyle through to premium luxury
• Be part of a business with serious global reach
• Join a close-knit team with visibility across the full business, not just your own function
• Step in at a pivotal moment, as the business actively grows its digital and e-commerce capability, with this role at the centre of that agenda

This role is based five days on-site at our client's Western Sydney offices. Candidates must be able to work on site.