Senior Brand & Group Communications Lead

Untitled Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Untitled Group in Windsor, Victoria, is seeking a Brand and Group Communications Manager who shapes how the company story lands with audiences across platforms. This hands-on role sits at the heart of Brand, Strategy & Communications, managing the Untitled brand, developing audience narratives, and leading year-round communications across owned, internal, paid and earned channels.

You’ll collaborate with the Director of Brand, Strategy & Communications to embed standards and tell a clear

Qualifications

• Proven experience in brand, corporate or integrated communications and ability to move between strategy and delivery.
• Strong brand and communications judgement.
• Excellent writing and storytelling skills; make complex things clear and compelling.
• Strong media instincts and understanding of story dynamics.
• Confident advising and influencing across teams and seniority levels.
• Integrated communications capability across audiences, channels and stakeholders.
• Calm judgement in sensitive, fast-moving or high-profile situations.
• Strong project management skills with multiple priorities.
• Understanding of music, entertainment and media sectors and the broader business landscape.

Responsibilities

• Develop, embed and steward Untitled’s brand, story, messaging and identity.
• Develop audience narratives translating the company story for key stakeholders.
• Ensure Untitled is clear and consistent across channels and teams.
• Provide brand and communications guidance to leaders and teams.
• Plan and deliver year-round integrated communications across owned, internal, paid and earned channels.
• Lead content across channels, including the company website and LinkedIn.
• Plan and deliver internal communications to keep people informed and engaged.
• Support executive communications and profiling across LinkedIn, presentations and speaking opportunities.
• Write and edit messaging, announcements, presentations and other company communications.
• Coordinate communications across teams to tell a clear Untitled story.
• Support group-level communications and proactive PR activity for the company profile and reputation.
• Identify opportunities to build Untitled’s profile across business, industry and marketing channels.
• Manage Untitled’s participation in industry events, forums, awards and external opportunities.
• Monitor media and stakeholder conversations; identify opportunities and risks.
• Support issues and reputation management, including preparedness and messaging.

Skills

Brand management

Strategic communications

Writing & storytelling

Media instincts

Leadership across teams

Integrated communications

Job description

As our Brand and Group Communications Manager at Untitled Group, you know how to shape a company story and make sure it lands with the people who matter.

You love music, entertainment and media, and you understand the broader business landscape they sit within. You think across audiences and channels, understand how they work together, and know how to turn a company story into communications that people actually see, understand and engage with. You’ve got the writing skills to make complex things clear and compelling.

You’re a trusted advisor who moves easily between strategy and delivery. You can guide a leader through a key message, shape a profile piece, navigate sensitive issues and help the business respond with sound judgement.

This is a hands-on role for someone who can see the whole picture, work out what needs to happen and make it happen.

ABOUT THE ROLE

As Brand and Group Communications Manager, you will play a critical role in shaping how Untitled Group is positioned, understood and trusted as a company.

Sitting at the heart of our Brand, Strategy and Communications department, you will manage and activate the Untitled brand and story, lead year round integrated communications across our owned, internal, paid and earned channels, and build the tools and systems that help the business bring it to life.

Working closely with the Director of Brand, Strategy & Communications, you’ll collaborate with our Festival & Touring Communications team and the wider organisation to embed the standards and ways of working that enable everyone to tell a clear and consistent Untitled story.

WHAT YOU’LL DO

Brand & Story

• Develop, embed and steward Untitled’s brand, story, messaging and identity
• Develop and manage audience narratives that translate the company story for the people who matter to Untitled
• Ensure Untitled shows up clearly and consistently across channels, teams and audiences
• Build and manage the tools, templates and guidance that make the brand easy for others to use
• Provide brand and communications advice to leaders and teams across the business

Integrated Group Communications & Content

• Plan and deliver a year round drumbeat of integrated communications across owned, internal, paid and earned channels
• Lead content across the channels that tell the company story, including our company website and LinkedIn
• Plan and deliver internal communications that keep our people informed, connected and engaged
• Support executive communications and profiling across LinkedIn, presentations and speaking opportunities
• Write and edit messaging, announcements, presentations and other company communications
• Coordinate communications across teams so Untitled tells a clear and consistent story

Industry Engagement & PR

• Support group-level communications and proactive PR activity focused on Untitled’s company story, profile and reputation
• Develop stories and opportunities that strengthen Untitled’s profile and reputation
• Identify relevant opportunities to build Untitled’s profile across business, industry and marketing channels
• Manage Untitled’s participation and representation across industry events, forums, awards and other external opportunities

Reputation, Governance & Measurement

• Monitor media and stakeholder conversations around Untitled, identifying emerging opportunities and risks
• Support issues and reputation management, including preparedness, messaging and stakeholder coordination
• Establish and maintain brand and communications standards across the company
• Track how Untitled is understood and represented across owned, earned and other channels
• Measure progress against brand, communications and reputation objectives, and feed useful insights back into the business

TO SUCCEED IN THIS ROLE, YOU WILL HAVE

• Proven experience in brand, corporate or integrated communications, with the ability to move between strategy and delivery
• Strong brand and communications judgement
• Excellent writing and storytelling skills, with the ability to make complex things clear and compelling
• Strong media instincts and an understanding of what makes a story travel
• Confidence advising and influencing across teams and seniority levels
• Integrated communications capability across audiences, channels and stakeholders
• Calm judgement in sensitive, fast moving or high profile situations
• Strong project management skills and the ability to manage multiple priorities without losing quality
• A strong understanding of the music, entertainment and media sectors and the broader business landscape

ABOUT US

Based in Windsor, we are a professional but fun-loving outfit. We work hard. This is a job where change is constant and we are focused on delivering value to our customers. As an employee at Untitled you will have access to benefits including professional development opportunities, team mental health workshops, and yes...you have the opportunity to attend festivals and events!

We value:

• Passion - we care deeply about our work and our impact
• Innovation - we push boundaries and back bold ideas
• Collaboration - we win as a team
• Inclusivity - we create experiences that bring people together

Untitled Group values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.