Head of Ticketing

Untitled Group; Windsor; Hybrid; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Professional development opportunities

Team mental health workshops

Festival attendance

Job summary

Untitled Group is seeking a Head of Ticketing to own ticketing end-to-end across national and international touring, venues, festivals and greenfield events. You will lead the ticketing function as a core revenue engine, driving forecasting, pricing integrity and scalable systems while developing a high-performing team.

The role requires deep ticketing expertise, strong commercial judgment and ability to partner with senior stakeholders to lift revenue and margins.

Qualifications

• As Head of Ticketing you will fit strategy to revenue goals and build a scalable team.
• You will lead ticketing systems knowledge, pricing integrity and governance.
• Experience across tours, venues and festivals with commercial judgment.

Responsibilities

• Lead Senior Ticketing Managers, Managers and Coordinators and delegate ownership.
• Set KPIs aligned to revenue and governance outcomes.
• Shape department structure and scalable capacity as the business grows.
• Own pricing architecture across festivals, touring, venues and greenfield events.
• Design release strategy, yield models and sales pacing.
• Lead ticketing for touring and venue shows; manage holds and settlements.
• Drive VIP, ancillary and resale strategy; provide revenue modelling and scenario analysis.
• Use competitive intelligence to inform pricing positioning.

Skills

People leadership

Pricing strategy

Revenue forecasting

Data-driven decision making

Stakeholder management

AI tools (Claude)

Tools

Claude AI tools

Job description

As Head of Ticketing, you will own ticketing end to end across Untitled Group: strategy, revenue, commercial governance and infrastructure across national and international touring, venues, music festivals and greenfield events.

Reporting to a member of our Senior Leadership Team, you will lead the ticketing function as a core revenue engine of the business, with a focus on disciplined forecasting, pricing integrity, platform performance, risk management and scalable systems.

You will lead and develop our Ticketing team, empowering them to own day-to-day delivery while you focus on strategy, commercial outcomes and escalation by exception.

This is a role for someone who blends deep technical ticketing expertise with strong commercial judgement: the platform and operational knowledge to run ticketing well, and the instinct to grow revenue and work alongside partners and senior stakeholders across the business.

About you

As our Head of Ticketing at Untitled Group, you know ticketing is more than on-sales. It's a revenue engine, and you know how to run it, grow it and build a team that owns it.

You live and breathe live events. You've got deep ticketing experience across the full spectrum, from stadium-level tours and traditional venues through to greenfield music festivals, and the commercial instinct to lift revenue, yield and margin.

You're a confident leader who builds capable, accountable teams. You coach, delegate with intent and give your team ownership of delivery, so you can stay focused on strategy and the calls that matter.

You're data led and commercially disciplined. You can turn sales data into pricing and release strategy, back your recommendations with the numbers, and hold your own with senior stakeholders, partners and promoters.

TO SUCCEED IN THIS ROLE, YOU WILL HAVE

• 8+ years in senior ticketing or live event commercial roles, across stadium-level tours, traditional venues and greenfield music festivals
• Proven people leadership, building capable, accountable teams through coaching and clear delegation
• A deep understanding of ticketing systems, access control and onsite integration
• Hands-on experience with touring and venue settlements
• Strong commercial negotiation and governance capability
• The ability to interpret data and translate it into revenue strategy
• Established relationships across the Australian ticketing ecosystem
• Strong working knowledge of AI tools such as Claude, with a track record of using them to improve team workflows
• Sound judgement in live environments, and flexibility for out-of-hours work, weekends and travel around live events and key on-sales

About us

Based in Windsor, we are a professional but fun-loving outfit. We work hard. This is a job where change is a constant and we are focused on delivering value to our customers. As an employee at Untitled you will have access to benefits including professional development opportunities, team mental health workshops, and yes...you have the opportunity to attend festivals and events!

We value:

• Passion - we care deeply about our work and our impact
• Innovation - we push boundaries and back bold ideas
• Collaboration - we win as a team
• Inclusivity - we create experiences that bring people together

Untitled Group values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and/or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.

Responsibilities

Leadership & Team Development

• Lead, coach and develop our Senior Ticketing Managers, Ticketing Managers and Coordinators
• Delegate deliberately, handing ownership of on-sale execution, partner liaison and reporting to the team
• Set departmental KPIs aligned to revenue and governance outcomes
• Shape the department structure and build scalable team capacity as the business grows
• Manage the ticketing department budget, including resourcing and technology investment priorities
• Build a coaching-oriented, commercially disciplined, high-performance culture
• Own pricing architecture across festivals, touring, venues and greenfield events
• Design release strategy, yield frameworks and sales pacing models
• Lead ticketing for touring and venue shows, including venue hire terms, holds and allocations, and settlement reconciliation
• Drive VIP, ancillary and authorised resale strategy
• Provide revenue modelling and scenario analysis to support promoter decision‑making
• Use competitive intelligence to inform pricing positioning

Forecasting, Data & Commercial Insight

• Own the ticket sales forecasting framework and keep it aligned with event financial models
• Identify and elevate revenue risks and underperformance trends early
• Govern capacity release decisions within approved financial parameters
• Use ticketing data as a commercial asset, including demand curve analysis, segmentation and pricing intelligence
• Provide structured reporting and post-event analysis to your manager and the SLT

Partners, Platforms & Technology

• Lead ticketing partner selection, tenders and performance management
• Negotiate commercial terms, reporting standards and data access within approved thresholds
• Oversee contract adherence, SLAs, makegoods and service standards
• Own ticketing technology requirements and roadmap priorities, working with our data and BI partners
• Drive workflow automation and lead the use of AI tools such as Claude across the department
• Build senior relationships across platforms, venues, promoters and agents

Cross-Functional Partnership & Risk

• Partner with Marketing, Operations, Touring, Promoters and Finance on pacing, capacity, offers, pricing and revenue tracking
• Act as ticketing commercial advisor to the SLT on pricing, revenue modelling and capacity strategy
• Lead internal education on ticketing, revenue generation and pricing
• Work with Legal on ticketing Terms & Conditions and compliance with consumer law and industry codes, including the LPA Code of Practice
• Oversee refund, exchange, resale and cancellation frameworks and monitor financial risk
• Own the complimentary ticketing policy and partner with the Accreditation Manager on accreditation

Sign up for latest information about events, tours and festivals.

Untitled Group acknowledges that our office, located in Naarm, is built on the lands of the Wurundjeri peoples of the Kulin Nation. We pay respect to elders past, present and emerging and thank them for their care of the land that continually provides us with many opportunities.