Senior Brand Content & Influencer Lead

Officeworks; Melbourne; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Flexibility and balance

Employee discounts

Benefits program across Wesfarmers

Growing families policy

Employee wellbeing & EAP

Flexible public holidays

Learning & development

Career opportunities

Job summary

Officeworks is seeking a Senior Brand Content & Influencer Specialist to shape how our brand shows up across content, creator collaborations and channels. You’ll blend storytelling, data and innovation to drive brand impact, working with the Brand Content & Influencer Manager and agency partners.

You’ll deliver an integrated content and influencer program across campaigns and always-on activity, optimise performance using insights, and collaborate with cross-functional teams to reach the right

Qualifications

• 5+ years in content or influencer marketing or related discipline.
• Experience delivering campaigns across multiple digital channels.
• Strong ability to balance creativity with data insights.

Responsibilities

• Shape and deliver an integrated content and influencer program for campaigns and always-on activity.
• Manage day-to-day delivery of content ecosystem, platforms and channels.
• Lead creator partnerships from briefing to delivery and performance reporting.
• Collaborate with Marketing, Creative and agency teams to reach audiences at the right time.
• Use data and trends to optimise performance and inform future strategy.
• Support content amplification and broader marketing goals.

Skills

Content marketing

Influencer marketing

Digital marketing

Stakeholder management

Job description

Officeworks is seeking a Senior Brand Content & Influencer Specialist to shape how our brand shows up across content, creator collaborations and channels. You’ll blend storytelling, data and innovation to drive brand impact, working with the Brand Content & Influencer Manager and agency partners.

You’ll deliver an integrated content and influencer program across campaigns and always-on activity, optimise performance using insights, and collaborate with cross-functional teams to reach the right