Senior Brand Content & Influencer Lead

Officeworks Ltd; Melbourne; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible working

Staff discounts

Benefits program

Growing Families Policy

Employee Assistance Program

Flexible public holidays

Learning & development

Career opportunities

Job summary

Officeworks Ltd is seeking a Senior Brand Content & Influencer Specialist (12 month fixed term) in Chadstone, VIC to shape how our brand shows up across content, creator collaborations and channels. You’ll blend storytelling, data and innovation to drive brand impact and commercial outcomes.

You’ll lead an integrated content and influencer program, manage Noteworthy and other digital channels, and partner with internal teams and agencies to deliver on business goals.

Qualifications

• 5+ years' experience in content marketing, influencer marketing, digital marketing or a related discipline.
• Strong experience delivering content programs across multiple digital channels, with a solid understanding of creator/influencer partnerships and content production.
• A genuine passion for creating content that is engaging and impactful.
• The ability to balance creative ideas with data and insights, using performance to continuously improve.
• Exceptional stakeholder and relationship-building skills, with experience working across agencies and multiple internal teams.
• Strong organisation and project management skills, with the ability to juggle priorities, move at pace and make things happen.
• A proactive, solutions-focused mindset, with a natural curiosity for emerging trends and technologies in content and marketing.

Responsibilities

• Bring content and influencer programs to life across key campaigns, trade moments and always-on activity.
• Manage the day-to-day delivery of Officeworks’ content ecosystem, Noteworthy (digital content platform), YouTube and other digital channels.
• Deliver creator and influencer partnerships from talent identification and briefing through to creative development, approvals, delivery and performance reporting.
• Collaborate across Marketing, Creative, Media, Commercial and agency teams to create engaging content that supports customer and business priorities and help ensure the right content reaches the right audiences at the right time
• Use data, customer insights and emerging trends to optimise performance, identify new opportunities and help shape future content and influencer strategy.
• Support content amplification,

Skills

Content marketing

Influencer marketing

Digital marketing

Job description

Officeworks Ltd is seeking a Senior Brand Content & Influencer Specialist (12 month fixed term) in Chadstone, VIC to shape how our brand shows up across content, creator collaborations and channels. You’ll blend storytelling, data and innovation to drive brand impact and commercial outcomes.

You’ll lead an integrated content and influencer program, manage Noteworthy and other digital channels, and partner with internal teams and agencies to deliver on business goals.