Senior Account Manager

Waypoint Digital; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Waypoint Digital, a boutique SEO and AI search agency based in Melbourne’s west, is seeking a Senior Account Manager to own client relationships and shape growth. You’ll connect client goals with strategy, lead conversations, and coordinate delivery, ensuring thoughtful advice and consistent follow-through.

You’ll work closely with the founder to spot opportunities, challenge approaches, and bring recommendations. This is a senior role with meaningful client impact.

Qualifications

• Proven agency-side experience managing client relationships and digital marketing accounts.
• Strong practical SEO knowledge across technical fundamentals, content, on-page optimization, and measurement.
• Understanding of AI search and its impact on client strategy.
• Ability to discuss websites, Google Ads, content, and multi-channel interactions with clients.
• Experience juggling multiple accounts, priorities, and deadlines.
• Clear written and verbal communication with non-technical clients.
• Commercial judgement and ability to set expectations and handle difficult conversations.
• Initiative, organization and responsibility for client outcomes.
• Experience coordinating remote specialists and improving account-management processes would be valuable.

Responsibilities

• Be the main ongoing contact, lead meetings, manage expectations and build a strong understanding of each client’s business.
• Turn business goals into clear SEO and AI search plans, with practical briefs and measurable objectives.
• Brief specialists, prioritise work, monitor progress and keep quality, deadlines and commitments on track.
• Explain performance in plain English, connect results to business outcomes and recommend what happens next.
• Identify underperformance, delivery gaps and client concerns early, then take responsibility for resolving them.
• Build lasting relationships and identify additional services where they genuinely support the client’s goals.
• Help improve our processes, communication and client experience as the agency grows.

Skills

Agency experience

Client management

SEO knowledge

AI search understanding

Communication skills

Delivery coordination

Tools

Google Ads

Content optimization

Job description

Accepting Melbourne-based applicants only. All other applicants will be deleted.

About Waypoint Digital

Waypoint Digital is a boutique SEO and AI search agency based in Melbourne’s west. We help businesses improve their visibility, attract the right customers and turn search activity into meaningful business results.

SEO and AI search are our core services. We also work across websites, Google Ads, content and other digital channels, bringing in specialist support where needed.

We value clear advice, strong relationships and doing what we say we’ll do. Clients should understand what’s happening, why it matters and what comes next. They shouldn’t need a marketing dictionary to get through a meeting.

About the role

We’re looking for a motivated, proactive Senior Account Manager to take ownership of our ongoing client relationships and help shape Waypoint’s next stage of growth.

Working closely with our founder, Javier, you’ll connect client goals with strategy and delivery. You’ll lead conversations, set priorities, coordinate our delivery team and make sure clients receive thoughtful advice and consistent follow-through.

This is more than keeping clients updated. We need someone who can spot opportunities, challenge an approach constructively and bring recommendations rather than waiting for instructions.

You’ll need enough practical SEO knowledge to diagnose issues, assess recommendations and check the quality of work. You won’t be expected to personally execute every task or be a specialist in every digital channel.

The position is full-time and hybrid, working between our Caroline Springs office and home.

What you’ll own

• Client relationships: Be the main ongoing contact, lead meetings, manage expectations and build a strong understanding of each client’s business.
• Strategy and priorities: Turn business goals into clear SEO and AI search plans, with practical briefs and measurable objectives.
• Delivery coordination: Brief specialists, prioritise work, monitor progress and keep quality, deadlines and commitments on track.
• Reporting and advice: Explain performance in plain English, connect results to business outcomes and recommend what happens next.
• Proactive problem-solving: Identify underperformance, delivery gaps and client concerns early, then take responsibility for resolving them.
• Retention and account growth: Build lasting relationships and identify additional services where they genuinely support the client’s goals.
• Better ways of working: Help improve our processes, communication and client experience as the agency grows.

Qualifications and experience

We’re looking for someone who brings:

• Proven agency-side experience managing client relationships and digital marketing accounts.
• Strong practical SEO knowledge, including technical fundamentals, search intent, content, on-page optimisation, authority building and measurement.
• An understanding of AI search and how changing search behaviour affects client strategy.
• Confidence discussing websites, Google Ads, content and how different marketing channels work together.
• Experience managing multiple accounts, competing priorities and delivery deadlines.
• Clear written and verbal communication, including explaining technical information to non-technical clients.
• Sound commercial judgement and the confidence to give honest advice, manage scope and have difficult conversations when needed.
• Initiative, organisation and a genuine sense of responsibility for client outcomes.

Experience coordinating remote specialists, guiding delivery teams and improving account-management processes would also be valuable.

You’ll work directly with the founder and have meaningful input into client strategy, service delivery and how the agency develops. This is an opportunity to bring your experience and ideas into a senior role where your contribution will be visible.

If you enjoy building relationships, solving problems and seeing a plan turn into results, we’d love to hear from you.