Senior SEO Specialist

Digital Surfer; Gold Coast City; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Gold Coast office

Hybrid working

Paid training

Cross-functional team

Certifications & events

Career path

Job summary

Digital Surfer, an award-winning SEO and digital marketing agency on the Gold Coast, seeks a Senior SEO Specialist with 2–4+ years in the field to own strategy, lead accounts, and raise the team’s performance. You will manage key client relationships, drive campaign planning, and mentor junior staff.

Join a tight-knit team that values real ownership, ongoing learning, and a path toward leadership. Hybrid work with an in-person Gold Coast office is available.

Qualifications

• 2 to 4+ years hands-on SEO experience, agency-side preferred.
• Proven track record moving rankings and retaining clients.
• Strong on both strategy and technical SEO, able to direct others.
• Excellent client communicator, calm under pushback, ROI-focused.
• Comfortable owning accounts end-to-end with minimal oversight.
• GA4 certified and fluent across tools: GSC, SEMrush, Screaming Frog, Agency Analytics, WordPress, Shopify.
• High attention to detail and time management to juggle multiple accounts.

Responsibilities

• Own SEO strategy and direction across a portfolio of key client accounts.
• Lead client communication, monthly reporting meetings, and account health.
• Develop 1, 3, 6, and 12 month campaign strategies across technical and on-page.
• Run competitor analysis, keyword planning, and content briefs.
• Direct technical execution alongside our technical SEO team.
• Implement conversion tracking and performance benchmarking.
• Handle schema markup, internal linking, and advanced on-page work.
• Mentor the junior and mid specialists, lifting the team standard.
• Help shape our AI SEO / GEO offerings as search evolves.
• Use Claude to enhance outputs and client outcomes.

Skills

Strategic thinking

Technical SEO

Client communication

Team leadership

Mentoring

Tools

GA4

GSC

SEMrush

Screaming Frog

Agency Analytics

WordPress

Shopify

Job description

Search is changing faster than it has in a decade, and most agencies are pretending it isn't. We're not.

Digital Surfer is an award-winning SEO and digital marketing agency, and we're after a Senior SEO Specialist with 2-4+ years in the industry who's ready to own strategy, lead accounts, and lift the people around them. You've done the hours. You've survived the algorithm updates, recovered the traffic drops, and you can read a SERP like a weather map. What you want now isn't another job. It's real ownership, a team worth leading, and a client book you can do properly instead of just surviving.

This is not a seat-filler role. It's a chance to lead our SEO function while developing your career.

Who we are

At Digital Surfer, we've spent years building a search agency Australia actually respects. We run SEO, Paid Ads, Web Design, and a fast-growing AI SEO approach for a solid book of Australian & International businesses. Our clients stick around for the long game, which means we're not chasing quick wins. We're a small, sharp team where the work is real, and the standard is high. Nobody hides here, and nobody gets lost here either.

Our client book is substantial but not needlessly complex. That's deliberate, and for a senior it matters: less firefighting, more doing the work well. Our GM Ryan started as an SEO specialist at Digital Surfer and worked his way up to running the overall team, so the person setting your direction genuinely gets the craft, and nobody above you needs a canonical tag explained. That's the culture in one sentence: if you're good and you want it, there's a path.

What you'll do

You'll own accounts from your first week, not busywork. With our General Manager and technical team behind you, you'll:

• Own SEO strategy and direction across a portfolio of key client accounts
• Lead client communication, monthly reporting meetings, and account health
• Develop detailed 1, 3, 6, and 12 month campaign strategies across technical and on-page
• Run competitor analysis, keyword planning, and content briefs
• Direct technical execution alongside our technical SEO team
• Implement conversion tracking and performance benchmarking, and optimise on the data
• Handle schema markup, internal linking, and advanced on-page work with confidence
• Mentor the junior and mid specialists, and lift the standard across the team
• Help shape our AI SEO / GEO offer as search evolves
• Use Claude to compound your output and your clients' outcomes

What we need to see

• 2 to 4+ years hands-on SEO experience, agency-side preferred
• A proven track record moving rankings and retaining happy clients
• Strong on both strategy and technical, and confident directing others on both
• An excellent client communicator, calm under pushback, direct about results and ROI
• Comfortable owning accounts end to end with minimal oversight
• GA4 certified, fluent across GSC, SEMrush, Screaming Frog, Agency Analytics, WordPress, and Shopify
• High attention to detail and the time management to juggle multiple accounts

Desired Bonus: hands-on experience with AI SEO / GEO, Digital PR, or a real point of view on where search is heading.

What you'll get

This is where we put our money where our mouth is on growth.

• We invest in your development. Paid training, industry certifications, and conferences and events, because a senior who stops learning stops leading.
• Cross-Functional team. SEO is great, but we also specialise in Paid Ads & Websites, which means you can learn from a range of marketers, not just in your own bubble.
• EEAT training days, our own internal upskilling rhythm where the team goes deep on the craft together, and where you'll help set the pace.
• Awards and conference events, so you're plugged into the industry, not stuck in a silo.
• A real career path. We promote from within, and this role is a natural step toward team lead. Our own GM is proof of how far that path goes.
• Mentoring that runs both ways. You'll pass on what you know to the team coming up, and still have people around you who've been in the trenches.
• Learn from the best. Our GM Ryan is the brain behind 7x APAC Search Award wins, this means his award-winning strategies become your learning ground.
• Team events, lunches, and a social crew who actually like working together.
• Paid Claude account to help you maximise your day.
• Gold Coast office, in person, because the best thinking happens in the room together.
• Hybrid working flexibility, for the right person, a hybrid working arrangement is an option.