SEM Analyst: Data-Driven Growth for Loyalty Campaigns

Qantas Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Travel benefits

Discounts & rewards

Wellbeing program

Parental leave

Job summary

Qantas Loyalty, part of the Qantas Group, is seeking a skilled SEM Analyst for a permanent full-time role at our Mascot head office. You will create, optimize and report paid search campaigns across Google and Microsoft surfaces, driving growth and value.

Reporting to the SEM Lead, you will manage monthly budgets, collaborate with Marketing and Commercial teams, and apply data-driven insights. Experience with Search Ads 360, Google Ads and Microsoft Ads is essential, as is a proactive,

Qualifications

• 2-4+ years in Search Engine Marketing across planning, tracking, execution, optimisation and reporting.
• Deep hands-on experience with SEM platforms including Search Ads 360, Google Ads and Microsoft Ads.
• Strong understanding of paid search mechanics and digital advertising concepts.
• Experience with competitor tracking and measurement tools, product feeds, and test-and-learn processes.

Responsibilities

• Create, optimize and report paid search campaigns on Google and Microsoft.
• Manage monthly budgets and pacing across campaigns.
• Collaborate with Marketing and Commercial teams on search strategy and insights.
• Provide data-driven insights to improve campaign performance.

Skills

SEM experience

Google Ads

Microsoft Ads

Search Ads 360

Adthena

Data analysis

Communication

AI/LLM awareness

Tools

Adthena

Job description

Qantas Loyalty, part of the Qantas Group, is seeking a skilled SEM Analyst for a permanent full-time role at our Mascot head office. You will create, optimize and report paid search campaigns across Google and Microsoft surfaces, driving growth and value.

Reporting to the SEM Lead, you will manage monthly budgets, collaborate with Marketing and Commercial teams, and apply data-driven insights. Experience with Search Ads 360, Google Ads and Microsoft Ads is essential, as is a proactive,