Retail SEM Analyst – Google Ads & Shopping Focus

Qantas Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

Qantas Loyalty is seeking a Retail SEM Analyst to lead paid search campaigns across Google and Microsoft for our Retail portfolios (Qantas Marketplace, Qantas Wine and Qantas Shopping). You will manage campaign planning, tracking setup, execution, optimisation and reporting, with a focus on driving incremental revenue while pacing monthly budgets.

Collaborating with Marketing and Commercial teams, you will translate data trends into actionable insights for stakeholders and contribute to the

Qualifications

• 2-4+ years of dedicated Search Engine Marketing experience across campaign planning, tracking setup, execution, optimisation and reporting.
• Prior history managing Google Shopping is desirable.

Responsibilities

• Create, optimise and report paid search campaigns across Google & Microsoft for Retail portfolios.
• Collaborate with internal stakeholders to shape the search strategy and maximise ROI.

Skills

Experience

Platform Mastery

Retail Search Focus

Technical Toolkit

Analytical Mindset

Communication Skills

Future Forward Mindset

Tools

Search Ads 360

Google Ads

Microsoft Ads

Google Merchant Center

Adthena

Job description

Qantas Loyalty is seeking a Retail SEM Analyst to lead paid search campaigns across Google and Microsoft for our Retail portfolios (Qantas Marketplace, Qantas Wine and Qantas Shopping). You will manage campaign planning, tracking setup, execution, optimisation and reporting, with a focus on driving incremental revenue while pacing monthly budgets.

Collaborating with Marketing and Commercial teams, you will translate data trends into actionable insights for stakeholders and contribute to the