Retail Search Engine Marketing (SEM) Analyst

Qantas Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Job summary

Qantas Loyalty is seeking a Retail SEM Analyst to lead paid search campaigns across Google and Microsoft for our Retail portfolios (Qantas Marketplace, Qantas Wine and Qantas Shopping). You will manage campaign planning, tracking setup, execution, optimisation and reporting, with a focus on driving incremental revenue while pacing monthly budgets.

Collaborating with Marketing and Commercial teams, you will translate data trends into actionable insights for stakeholders and contribute to the

Qualifications

• 2-4+ years of dedicated Search Engine Marketing experience across campaign planning, tracking setup, execution, optimisation and reporting.
• Prior history managing Google Shopping is desirable.

Responsibilities

• Create, optimise and report paid search campaigns across Google & Microsoft for Retail portfolios.
• Collaborate with internal stakeholders to shape the search strategy and maximise ROI.

Skills

Experience

Platform Mastery

Retail Search Focus

Technical Toolkit

Analytical Mindset

Communication Skills

Future Forward Mindset

Tools

Search Ads 360

Google Ads

Microsoft Ads

Google Merchant Center

Adthena

Job description

• Join this high-profile Search Engine Marketing team responsible for driving the next wave of growth for the business
• Take an opportunity to scale your impact in a dynamic and technical role
• Permanent Full-Time role based at our Head Office in Mascot

Qantas Loyalty is an integral part of the Qantas brand, with a vision to be the most valued and trusted Loyalty ecosystem that makes every day more rewarding. With a focus on rewarding loyalty and fostering lasting relationships, our business is dedicated to providing unparalleled value and benefits to our members. From earning points on flights, shopping and everyday purchases to enjoying exclusive perks and privileges, Qantas Loyalty is committed to delivering exceptional service and rewards. With a rich heritage and a forward-thinking approach, we continue to redefine loyalty in the aviation industry, setting the standard for excellence and innovation.

TheRetail SEM Analystplays a critical role in channel success. You will be responsible for the creation, optimisation and reporting of paid search campaigns across Google & Microsoft, specifically driving the performance of our Retail portfolios (Qantas Marketplace, Qantas Wine and Qantas Shopping).

Reporting to the SEM Lead, you will execute campaigns to maximise financial outcomes for the business - while effectively pacing monthly budgets. As an Analyst, you will act as a core subject matter expert, collaborating closely with a network of internal stakeholders (from Marketing to Commercial), and provide vital input into the overall search strategy.

You’ll Bring:

• Experience:2-4+ years of dedicated Search Engine Marketing experience across campaign planning, tracking setup, execution, optimisation and reporting. Prior history managing Google Shopping is desirable.
• Platform Mastery:Deep hands-on experience utilising search engine marketing technology and bid management tools - specifically Search Ads 360, Google Ads, Microsoft Ads and Google Merchant Center.
• Retail Search Focus:Solid understanding of paid search mechanics, digital advertising concepts, and search engine algorithm dynamics, with a specific interest or background in optimising retail portfolios, e-commerce, and product feeds.
• Technical Toolkit:Familiarity with competitor tracking platforms (such as Adthena), measurement platforms, product feed management tools and test and learn processes.
• Analytical Mindset:Advanced numerical literacy, and a proven ability to identify data patterns, troubleshoot performance blockers, and drive incremental revenue from investments.
• Communication Skills:High level of communication skills with the ability to translate complex technical frameworks, data trends, and search concepts into meaningful insights and clear stories for stakeholders and broader business audiences.
• Future Forward Mindset:With retail at the forefront of AI search features, experience with AI Max and Performance Max, adoption of LLMs in your workflow and knowledge of emerging agentic search opportunities is highly regarded.

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Applications close: Friday 11th September 2026

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.