Segment Manager

RMIT University; City of Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible working

Hybrid work model

Job summary

RMIT University seeks a Segment Manager to own the marketing strategy for adult learners, shaping how prospective students discover and choose their next study opportunity. You will lead integrated campaigns across media, digital, social, and email channels, guiding activity from awareness through to application and conversion.

This senior marketing role requires a strategic marketer who can turn audience insights into prioritised initiatives, collaborate with cross-functional teams, and use

Qualifications

• Experience developing audience-led marketing strategies in a complex organisation.
• Proven track record delivering integrated, multi-channel campaigns that support acquisition or engagement outcomes.
• Ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
• Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.
• Strong stakeholder management and influencing skills, with experience leading cross-functional initiatives without direct authority.
• Sound commercial judgement and confidence with marketing technology, campaign measurement, ROI and performance reporting.

Responsibilities

• Own the marketing strategy for adult learners and shape how they discover and engage with learning opportunities at RMIT.
• Lead integrated campaigns across media, digital, social, and email marketing from awareness to application and conversion.
• Collaborate with cross-functional teams to optimise campaigns using performance data and attribution insights.

Skills

Audience segmentation

Multi-channel campaigns

Data-driven decision making

Stakeholder management

Cross-functional collaboration

Campaign measurement

Job description

Overview:

Full-time, continuing opportunity HEW 9 + 17% superannuation and flexible working arrangements. Based At the Melbourne CBD, with hybrid ways of working.

About You

Adult learners are at the centre of this role. As Segment Manager, you will own the marketing strategy for this dedicated audience, shaping how prospective adult learners discover, consider and choose their next learning opportunity at RMIT. You will turn audience insight and business priorities into integrated campaigns across media, digital, social, email marketing, guiding activity from initial awareness through to application and conversion. This is a highly collaborative role for a strategic marketer who understands that adult learners bring different goals, circumstances and decision‑making needs to their study choices. You will bring cross‑functional teams together, use performance data and attribution insights to improve results, and help grow RMIT's online, face‑to‑face and hybrid offerings for this audience. It is an opportunity to take on broader leadership, work with new products and make a visible contribution to adult learner acquisition and growth.

Requirements

• Extensive experience developing audience-led or segment-based marketing strategies in a complex organisation.
• A strong track record delivering integrated, multi-channel campaigns that support acquisition, or engagement outcomes.
• The ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
• Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.
• Strong stakeholder management and influencing skills, with experience leading cross‑functional initiatives without relying on direct authority.
• Sound commercial judgement and confidence working with marketing technology, campaign measurement, ROI and performance reporting.

Important Note

Appointment to this position is subject to passing a Working with Children and National Police Check.

About the Portfolio

The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University's reputation, reach and revenue. Its work spans domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships.

Applications Close: 25 Oct 2026 11.59 pm

RMIT is an equal opportunity employer committed to being a child safe organisation.

We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age.

Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

In line with RMIT University’s commitment to a safe, respectful and inclusive environment, from 1 January 2026, the University will also consider gender-based violence (GBV) risk factors as part of our recruitment processes.

All applicants will be required to complete a gender‑based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.

Preferred candidates will also be required to undertake relevant pre‑employment background checks, including Working With Children Checks.

Information provided will be treated confidentially and considered only for its relevance to the role and RMIT’s safety obligations.

At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms).

To discuss adjustment requirements, please contact Dani, via [e-mail] or visit our Careers page for more contact information - https://www.rmit.edu.au/careers.

Culture

Our Values inspire us, wherever we are in the world, and guide how we live and work together.

Imagination. Integrity. Courage. Passion. Impact. Inclusion.

What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other.

Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact.

RMIT exists to create transformative experiences for our students, getting them ready for life and work.

You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

Find out what makes RMIT a great place to work