Senior Manager - SEO & GEO

Temple & Webster; Sydney; Hybrid; AUD 150,000 - 230,000; Full time

Benefits offered by this job

Hybrid working

Lunch & coffee on site

Birthday leave

Parental leave

Wellness room

Volunteer leave

Employee discounts

Team socials

Job summary

Temple & Webster is seeking a Senior Manager - SEO & GEO to lead our organic visibility, traffic, and revenue growth across traditional and AI-powered search. This hands-on role collaborates with Product, Engineering, Content, Category, PR and Media teams to embed search requirements into core technology and customer experience.

You will own the multi-year SEO/GEO roadmap, drive technical fixes, site architecture, and content signals to increase performance in Australia’s leading online

Qualifications

• Proven Search Leadership: Strong track record in SEO, organic growth, or search strategy within high-traffic e-commerce environments.
• Technical & GEO Expertise: Deep command of technical SEO, site architecture, and emerging AI/generative search trends.
• Commercial Acumen: Analytical mindset able to connect search data to traffic, revenue, and customer acquisition.
• Cross-Functional Execution: Proven ability to partner with Product, Engineering, and Content teams to deliver technical and editorial initiatives.
• Agile Mindset: Hands-on operator who adapts quickly to shifting search algorithms and technology.
• Exclusive Discounts: Generous employee discounts across our entire furniture and homewares range.
• Hybrid Working: Flexible arrangements balancing work-from-home with time at our vibrant St Peters HQ.
• Lunch & Coffee On Us: Catered lunches 3 days a week and subsidised barista coffee on site.
• Celebrate You: Paid leave on your birthday!
• Family Support: Access to paid parental leave.
• Mindful Moments: Free daily mindfulness practices in our dedicated wellness room.
• Culture & Community: Regular team socials and celebrations organised by our Ministry of Fun, plus volunteer leave to support our charity partners.

Responsibilities

• SEO & GEO Strategy: Lead organic growth across search engines and AI platforms, championing SEO/GEO internally and managing external tech/agency partners.
• Opportunity Identification: Analyse search demand, rankings, and commercial performance to build a prioritised growth pipeline across key categories.
• Content & Authority: Partner with Content, Category, and PR teams to deliver high-utility content and digital PR signals that build brand authority.
• Technical Search: Work with Product and Engineering to optimise site architecture, crawling, indexation, structured data, and Core Web Vitals for search and AI.
• Commercial Performance: Track and report on visibility, traffic, acquisition, and revenue outcomes.

Skills

SEO Leadership

GEO Strategy

Technical SEO

Team Collaboration

Analytics

Agile Mindset

E-commerce

Cross-functional

Job description

At Temple & Webster, our vision is simple yet ambitious: to make the world more beautiful, one room at a time. As Australia’s leading online destination for furniture and homewares, our mission is to help everyone create spaces they love through inspirational design, vast range, and seamless digital experiences.

Underpinned by proprietary technology, data-driven insights, and a high-performance e-commerce engine, we operate in a fast-moving, competitive market focused on scaling market share, driving customer acquisition, and expanding long-term brand equity.

As the search landscape undergoes a shift, we are appointing a Senior Manager - SEO & GEO to lead our organic visibility, traffic, and revenue growth across both traditional search engines and emerging AI/generative search environments.

The Opportunity

Reporting to the Head of Media, this is a hands-on, commercially focused role owning our end-to-end SEO and Generative Engine Optimisation (GEO) strategy. Operating at the intersection of marketing, product, and content, you will harness search data and emerging AI trends to maximise organic visibility, traffic, and revenue.

• Strategic & GEO Ownership: Own the multi-year SEO/GEO roadmap, shaping how our brand wins across traditional and AI-powered search environments.
• Cross-Functional Authority: Partner with Product, Engineering, Content, Category, PR, and Media teams to embed search requirements into core technology and customer experience.
• Hands-On Delivery: Balance macro opportunity identification with direct execution across technical fixes, content structures, and site architecture.
• E-Commerce Scale: Drive organic acquisition within Australia’s leading online retailer, backed by a fast-paced, test-and-learn culture.

Key Responsibilities

• SEO & GEO Strategy: Lead organic growth across search engines and AI platforms, championing SEO/GEO internally and managing external tech/agency partners.
• Opportunity Identification: Analyse search demand, rankings, and commercial performance to build a prioritised growth pipeline across key categories.
• Content & Authority: Partner with Content, Category, and PR teams to deliver high-utility content and digital PR signals that build brand authority.
• Technical Search: Work with Product and Engineering to optimise site architecture, crawling, indexation, structured data, and Core Web Vitals for search and AI.
• Commercial Performance: Track and report on visibility, traffic, acquisition, and revenue outcomes.

Required Experience & Qualifications

• Proven Search Leadership: Strong track record in SEO, organic growth, or search strategy within high-traffic e-commerce environments.
• Technical & GEO Expertise: Deep command of technical SEO, site architecture, and emerging AI/generative search trends.
• Commercial Acumen: Analytical mindset able to connect search data to traffic, revenue, and customer acquisition.
• Cross-Functional Execution: Proven ability to partner with Product, Engineering, and Content teams to deliver technical and editorial initiatives.
• Agile Mindset: Hands-on operator who adapts quickly to shifting search algorithms and technology.
• Exclusive Discounts: Generous employee discounts across our entire furniture and homewares range.
• Hybrid Working: Flexible arrangements balancing work-from-home with time at our vibrant St Peters HQ.
• Lunch & Coffee On Us: Catered lunches 3 days a week and subsidised barista coffee on site.
• Celebrate You: Paid leave on your birthday!
• Family Support: Access to paid parental leave.
• Mindful Moments: Free daily mindfulness practices in our dedicated wellness room.
• Culture & Community: Regular team socials and celebrations organised by our Ministry of Fun, plus volunteer leave to support our charity partners.