Head of Integrated Brand Experience (IBE)

Colgate-Palmolive; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Colgate-Palmolive Sydney seeks a senior leader in content and media strategy to drive IMC campaigns across TV, online video, OOH and social channels. You will partner with Brand, Innovation, Digital and Retail teams to deliver unified campaigns, manage agencies and influence cross-functional teams while steering future-focused capability development.

The role demands extensive experience in digital marketing, content strategy, and agency governance, with a track record of delivering measurable

Qualifications

• 10+ years in digital marketing, content and media strategy.
• Experience managing agencies within a matrixed corporate structure.
• Proven ability to lead cross-functional teams and influence partners.
• Strong financial acumen in budgeting and negotiations.

Responsibilities

• Lead IMC campaigns across TV, OLV, OOH, social and PR, driving content optimisation.
• Direct agency and influencer partnerships, budgeting and asset delivery.
• Coordinate with Brand, Innovation, Digital, and Retail teams for unified campaigns.
• Drive the 'Future Fit' transformation and build the IBE team architecture.

Skills

Digital marketing

Content strategy

Agency management

Stakeholder leadership

Cross-functional collaboration

Job description

No Relocation Assistance Offered

Job Number #175696 - Sydney, New South Wales, Australia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous we foster a culture that inspires our people to achieve common goals. Together, let us build a brighter, healthier future for all.

Key Responsibilities:

Content and Media Strategy- Planning and execution

• IMC Execution: Direct integrated campaigns across TV, OLV, OOH, Meta, Tiktok,PR and Shopper touchpoints, driving continuous content optimisation.
• Social first: Modern marketing capabilities, intercepting consumers along the journey across moments that matter and delighting with seamless brand experience
• Search & Digital Integration: Orchestrate holistic search (Social, AEO) and digital marketing strategies across all social channels to capture consumer intent.
• Performance & Insights: Track ROI, KPIs, SEO, and market intelligence to optimise campaign performance and capitalise on growth trends.

Agency & Stakeholder Management

• Agency Leadership: Manage creative, media, and influencer agencies on briefs, talent alignment, budgets, and asset delivery.
• Cross-Functional Alignment: Partner across Brand, Innovation, Digital, Professional Relations, and Retail teams to deliver unified campaigns.
• Divisional Relationship: Align local Content, Media and strategic hub requirements with broader corporate strategy- driving alignment with APAC leadership
• Strategic Vision: Drive the 'Future Fit' transformation for SOPAC, evolving the IBE setup into a world-class center of excellence.
• Team Architecture: Lead the scaling and structure of the IBE team, defining roles and capabilities to meet future consumer and technological shifts.

Financial & Scope Governance

• Scope Management: Draft and negotiate head-hour and production scopes of work with Brand Managers and agency partners.
• Financial Oversight: Manage the advertising budget together with category heads, controlling agency fees, production costs, and contingency funds.
• Timeline Control: Enforce strict schedules to ensure on-time execution of all IMC campaigns.

Capability building

• Trend & Mindset Leadership: Upskill on industry trends and cascade insights to cultivate a social-centric, future-first team culture.
• Talent Development: Mentor team members to build core competencies and advance their professional growth.
• Broad-Scale Training: Upskill the wider Marketing organisation through Digital Days, workshops, and capability training programs.

Qualifications & Preferred Skills

• Experience: 10+ years in digital marketing, content and media strategy, agency management (experience within a matrixed corporate structure preferred).
• Content Framework Expertise: Demonstrated experience managing influencer programs, native social hooks, search optimisation, and modern full-funnel content ecosystems (including an understanding of social commerce).
• Commercial & Financial Acumen: Strong track record in agency negotiation, head-hour scope building, production budgeting, and agency roster governance.
• Stakeholder Leadership: Outstanding written and verbal communication skills, with proven ability to influence cross-functional teams and align external agency partners.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.