Search Engine Optimization (SEO) Specialist at Citius Research

Citius Research; Bellingen Shire; Presencial; AUD 70 000 - 90 000; Tempo integral

Resumo da oferta

Citius Research is seeking a dedicated SEO Specialist for an on-site, full-time position in Bellingen, NSW. The role focuses on identifying strategies to boost web traffic, improve search rankings and generate quality leads for growth.

You will implement HTML/CSS/JS optimizations, run PPC campaigns, craft content, and collaborate with developers on technical SEO, analytics, and outreach to strengthen our online presence.

Qualificações

• Experience in a similar role in market research or digital marketing.
• A genuine interest in SEO and digital marketing.
• Evidence of a strong personal online profile, e.g. a blog, website or social media presence.
• Commitment to keeping technical skills and knowledge up to date.
• Understanding of Google's algorithms and ranking factors.

Responsabilidades

• Identify strategies to increase visitors and achieve high search rankings.
• Develop tactics to generate more leads and drive growth.
• Code in HTML/CSS/JS to improve site accessibility and interaction.
• Run PPC campaigns to increase revenue from sponsored ads.
• Write original content for webpages tailored to the target audience.
• Make technical recommendations to developers.
• Monitor search terms, rankings and analytics to improve performance.
• Engage in link-building to attract traffic and generate leads.
• Apply UX and CRO methods to convert visitors into active users.
• Drive targeted traffic through community building.
• Use social media to distribute content and build backlinks.
• Develop and integrate content marketing strategies.
• Monitor search engine algorithms for changes.

Conhecimentos

HTML

CSS

JavaScript

PHP

MySQL

PPC campaigns

Content writing

Analytics

Link building

UX

CRO

Social media

Content marketing

Communication skills

Excel

Ferramentas

Google Analytics

Google Search Console

SEMrush

Ahrefs

Descrição da oferta de emprego

Apply for Search Engine Optimization (SEO) Specialist at Citius Research in Bellingen, NSW, AU. This Full time on site position offers great opportunities for career growth.

We are looking for a Search Engine Optimization (SEO) Specialist to identify strategies, techniques and tactics to increase the number of visitors to our website and obtain a high-ranking placement in the results page of search engines, thereby generating more leads for the business leading to new opportunities for driving growth.

As an SEO specialist, you'll need to –

• program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on images, video and PDFs.
• run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising.
• write original content for webpages - tailored for the target audience.
• make technical recommendations to developers.
• constantly check search terms, rankings and analytics to monitor performance of our websites and make recommendations for improvement.
• engage with other businesses over link-building opportunities, to bring in paid commission for driving customers to their websites.
• employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance.
• drive targeted and loyal traffic to a website by community building.
• use social media to distribute content and encourage more external sites to link to our content - giving us more authority.
• develop and integrate content marketing strategies.
• monitor the algorithms set by the search engines to keep up to date with changes.

You’ll need to show –

• proven experience in a similar role in the market research industry.
• a genuine interest in SEO and digital marketing.
• evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.
• a commitment to keeping your technical skills and knowledge up to date.
• an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming.
• a good understanding of search engines.
• an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns.
• a good understanding of PR and how to get the right messages out there.
• an understanding of how customers search, where they search and why they seek an online service.
• a good understanding of the wider marketing context.
• strong analytical skills for understanding ranking algorithms.
• excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation.
• an understanding of, or experience of, HTML coding, and preferably Javascript, PHP and MySQL.
• proficiency in Microsoft Office and an excellent knowledge of Excel.
• some experience and knowledge of web hosting.