School Social Media Lead: Storytelling & Engagement

St Andrew's Cathedral School; Sydney; On-site; AUD 85,000 - 110,000; Full time

Job summary

St Andrew's Cathedral School in Sydney is seeking an experienced Social Media Specialist to lead the school's social media presence across platforms, crafting stories that celebrate student achievement and community life while boosting engagement with families.

You will report to the Communications Manager and drive content planning, events coverage and innovative campaigns that reflect the school's brand and Christian ethos, working within the Strategy & Marketing team.

Qualifications

• Three+ years in a senior social media, communications or related role.
• Qualifications in marketing, communications, journalism or related discipline.
• Experience across Facebook, Instagram, LinkedIn and YouTube with content planning, analytics and paid social campaigns.
• Exceptional writing, communication and stakeholder engagement skills.
• Strong organisational skills with ability to manage multiple projects and priorities.
• Proven experience creating engaging video and visual content for social media.
• A valid, paid NSW Working With Children Check, or ability to obtain one.

Responsibilities

• Lead the strategy, planning and day-to-day management of all social media channels.
• Create and publish engaging photo, video and written content reflecting the School's brand and values.
• Attend key School events to capture stories and produce high-quality digital content.
• Develop innovative campaigns that increase reach, engagement and community connection.
• Monitor performance analytics and provide insights to continually improve results.
• Support website content, storytelling initiatives and publicity opportunities.
• Produce outstanding short-form video content for a range of digital platforms.

Skills

Social media strategy

Content creation

Analytics

Paid social campaigns

Stakeholder engagement

Writing skills

Education

Marketing / Communications degree

Journalism qualification

Tools

Facebook Ads Manager

Instagram for Business

LinkedIn Campaign Manager

YouTube Studio

Job description

St Andrew's Cathedral School in Sydney is seeking an experienced Social Media Specialist to lead the school's social media presence across platforms, crafting stories that celebrate student achievement and community life while boosting engagement with families.

You will report to the Communications Manager and drive content planning, events coverage and innovative campaigns that reflect the school's brand and Christian ethos, working within the Strategy & Marketing team.