Social Media Specialist

St. Andrew; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

St Andrew's Cathedral School in Sydney seeks a creative Social Media Specialist to lead and grow the school's social channels. You will craft engaging stories from school life, manage content across Instagram, Facebook, LinkedIn and YouTube, and collaborate with staff and students to showcase educational excellence.

The role focuses on strategy, content quality, campaigns and analytics, while aligning with the school's Christian ethos and community.

Qualifications

• Three+ years in a senior social media, communications or related role.
• Qualifications in marketing, communications, journalism or related discipline.
• Expertise across Facebook, Instagram, LinkedIn and YouTube; includes planning, analytics and paid campaigns.
• Exceptional writing, communication and stakeholder engagement skills.
• Strong organisational skills; able to manage multiple projects and priorities.
• Proven experience creating engaging video and visual content for social media.
• NSW Working With Children Check (or ability to obtain one).

Responsibilities

• Lead the strategy, planning and day-to-day management of all social media channels.
• Create and publish engaging photo, video and written content reflecting the School's brand and values.
• Attend key School events to capture stories and produce high-quality digital content.
• Develop innovative campaigns to increase reach, engagement and community connection.
• Monitor performance analytics and provide insights to continually improve results.
• Support website content, storytelling initiatives and publicity opportunities.
• Produce outstanding short-form video content for a range of digital platforms.

Skills

Social media strategy

Content creation

Analytics & paid social

Video content

Stakeholder engagement

Project management

Working With Children Check

Education

Marketing/Communications/Journalism degree

Tools

Facebook Ads Manager

Instagram Insights

LinkedIn Analytics

YouTube Studio

Job description

St Andrew's Cathedral School is an innovative, independent Anglican school located in the heart of Sydney. Guided by our 'vision to educate generations to know their infinite worth and develop their gifts for a purpose, leading with hope as co-creators of a responsible future, we are committed to academic excellence, authentic Christian faith, and the holistic development of every student'.

What is the Role?

Are you a creative storyteller who knows how to turn everyday moments into engaging digital content? Do you thrive in a fast-paced environment and love building online communities through compelling social media campaigns? If so, we'd love to hear from you.

An exciting opportunity exists for an experienced Social Media Specialist to join our Strategy & Marketing team.

In this highly visible role, you will lead the School's social media presence, creating meaningful content that celebrates student achievement, community life and educational excellence while strengthening engagement with current and prospective families.

About the Role

Reporting to the Communications Manager, you will be responsible for developing and executing the School's social media strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant online communities. You will work closely with staff, students and leadership to identify compelling stories, create engaging content and showcase the vibrancy of the School community.

Key responsibilities include:

• Leading the strategy, planning and day-to-day management of all social media channels.
• Creating and publishing engaging photo, video and written content that reflects the School's brand and values.
• Attending key School events to capture stories and produce high-quality digital content.
• Developing innovative campaigns that increase reach, engagement and community connection.
• Monitoring performance analytics and providing insights to continually improve results.
• Supporting website content, storytelling initiatives and publicity opportunities.
• Producing outstanding short-form video content for a range of digital platforms.

About You

You are a strategic thinker, accomplished content creator and natural relationship builder who enjoys uncovering and sharing stories that inspire.

To be successful, you will bring:

• At least three years' experience in a senior social media, communications or related role.
• Qualifications in marketing, communications, journalism or a related discipline.
• Demonstrated expertise across Facebook, Instagram, LinkedIn and YouTube, including content planning, analytics and paid social campaigns.
• Exceptional writing, communication and stakeholder engagement skills.
• Strong organisational skills with the ability to manage multiple projects and competing priorities
• Proven experience creating engaging video and visual content for social media.
• A valid, paid, NSW Working With Children Check, or the ability to obtain one.

Why Join Us?

This is a unique opportunity to shape the digital voice of one of Sydney's leading independent schools. You'll join a collaborative and innovative Strategy & Marketing team and work in a vibrant learning community where creativity, excellence and authentic storytelling are valued.

As part of an Anglican school community, you will support the School's Christian ethos and values while helping tell the stories of its people, achievements and aspirations.

A detailed position description is attached, top right hand side.

Applications close: 15 November 2026

Interviews will commence as applications are received.

See here for further employment benefits at SACS: https://www.sacs.nsw.edu.au/employment/

About our students

Our students are encouraged to think deeply, critically and creatively, act courageously, and engage meaningfully with the world around them, with hearts that love, minds that grow and lives that give . We seek to nurture young people who will not simply adapt to the future but help shape it for the better.

Child Safety

St Andrew's Cathedral School is a child safe organisation. Our School promotes the safety and wellbeing and inclusion of all students. In support of SACS’ commitment to embedding child safety (Standard 1), we ensure that our staff are suitable for working with children and young people and that they are supported (Standard 5).

Staff are required to maintain a child safe culture, act in every child’s best interest and to keep them safe from harm, in accordance with the School’s policies and procedures (Standard 10) which reflect the Child Safe Standards.

It is a condition of employment that all new Staff at the School must sign a written statement or complete an electronic acknowledgement that they have read and understand our Child Safe Policy and the Child Safe Codes of Conduct prior to commencing at the School.

Prior to employment at the School, this position requires the successful applicant to havea Working with Children Check clearance in accordance with the Child Protection (Working with Children) Act 2012.

For more information on Working with Children Checks, please visit the NSW Office of the Children's Guardian website.