Sales Representative & Merchandiser

Byron Bay Superfoods; Sydney; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Company laptop

Petrol and tolls reimbursement

Flexible scheduling for parents

Job summary

Wallaby is looking for a dynamic field sales professional to drive growth across metro Sydney, focusing on independent groceries, Woolworths, Coles and distributor support. You will build store relationships, manage activations and run tastings to showcase Wallaby snacks.

Join a fast-growing brand born in Byron Bay, with a base salary and attractive commission. Full-time or part-time options, company laptop and petrol/toll reimbursements available to support your territory.

Qualifications

• 3–5 years of field sales experience in FMCG, food, beverage or related category.
• Track record of winning new business and growing existing accounts.
• Strong merchandising and in-store activation experience.
• Confident with independent retailers, major grocers and distributors.
• Experience using CRM, route-planning and reporting tools.

Responsibilities

• Building strong relationships with store managers, retailers and distributors.
• Growing sales and distribution across existing accounts.
• Prospecting, pitching and winning new customers.
• Improving range, availability, displays and secondary locations.
• Planning and running tastings, demos and local activations.
• Supporting distributor training, ride-alongs and field days.
• Capturing simple photo and video content from the field.
• Managing your call cycle, sales pipeline, reporting and results.

Skills

Field sales

CRM tools

Route planning

Negotiation

In-store activation

Tools

CRM

Route planning

Reporting tools

Job description

You'll be responsible for field sales, merchandising and activation across metro Sydney stores, mainly working across independent grocery, Woolworths and Coles stores, but also supporting our distributors through HORECA and Out of Home channels. Key to the role is supporting the top Woolworths and Coles stores with ongoing sales and merchandising support. The varied nature of the role means you could be building a stand, negotiating a secondary display, running a tasting or joining a distributor rep in the field. Your job is simple: look after our best stores, grow distribution, increase sales and make Wallaby unmissable in-store.

Key responsibilities

Building strong relationships with store managers, retailers and distributors

Growing sales and distribution across existing accounts

Prospecting, pitching and winning new customers

Improving range, availability, displays and secondary locations

Planning and running tastings, demos and local activations

Supporting distributor training, ride-alongs and field days

Capturing simple photo and video content from the field

Managing your call cycle, sales pipeline, reporting and results

About you

3–5 years of field sales experience in FMCG, food, beverage or a related category

A track record of winning new business and growing existing accounts

Strong merchandising and in-store activation experience

Confidence working with independent retailers, major grocery and distributors

Sound commercial judgement around pricing and promotions

Experience using CRM, route-planning and reporting tools

A current driver's licence, reliable vehicle and Australian working rights

Proactive, organised and able to follow through

Naturally confident starting conversations, asking for the business and building strong relationships

Health food, independent grocery, HORECA, tasting or event experience would be highly regarded

About us

Wallaby is one of Australia's fastest growing snack brands. Born in Byron Bay, for the last 15 years Wallaby has been on a mission to deliver the most delicious, better-for-you snacks in Australia. Our mantra, Made From Good, speaks not only to what goes into our products, but to how we work, support our team and show up every day. Following significant growth over the past 12 months, we're building a high-performing team to take Wallaby into its next era.

$80,000 base salary (FTE)

Commission opportunity up to $20,000 (FTE)

Full-time or Part-time roles available with flexibility for parents managing work and home schedules

Company laptop

Reimbursement of business-related petrol and tolls

A supportive, ambitious and down-to-earth team