Sales Manager - Geelong North - VIC

Middy's Electrical; Geelong; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Uniforms supplied

Career advancement

In-house training

Competitive salary

Birthday leave

Wellness program

Job summary

Middy’s Electrical in Geelong seeks an experienced Sales Manager to drive branch growth, develop new business and strengthen customer relationships. You will use industry knowledge, commercial awareness and CRM to identify opportunities and convert them into sustainable growth.

The role focuses on achieving revenue and gross-profit targets, growing the customer base, and supporting strong sales performance across the branch. A Diploma of Business or higher is highly regarded.

Qualifications

• Minimum 5 years' experience in the electrical wholesale industry.
• Proven experience in sales or business development.
• Strong customer service, communication and relationship-building skills.
• Commercial awareness, including experience managing margin/GP%.
• Experience using CRM systems to manage sales pipelines and activities.
• The ability to coordinate effectively across sales and operations.

Responsibilities

• Drive branch sales, revenue and gross profit targets.
• Identify and secure new business opportunities and grow active customer accounts.
• Manage the sales pipeline and customer opportunities through CRM.
• Drive quote conversion through effective follow-up and sales activity.
• Build and maintain strong customer relationships and uphold high service standards.
• Promote Middy’s products and services to grow existing and new accounts.
• Monitor market, product and industry trends to identify sales opportunities.
• Support branch promotions, customer events and business development initiatives.

Skills

Sales leadership

CRM experience

Customer relationships

Margin management

Communication skills

Driver's licence

Education

Diploma of Business

Job description

About Middy’s Electrical

Middy’s Electrical is Australia’s largest independent electrical wholesaler, with over 100 branches nationwide and a proud history of being 100% Australian owned and family run since 1928.

About Middy’s Electrical

Middy’s Electrical is Australia’s largest independent electrical wholesaler, with over 100 branches nationwide and a proud history of being 100% Australian owned and family run since 1928.

People are at the heart of Middy’s. Our culture is built on family, empowerment, strong relationships, diversity and integrity, creating a supportive workplace where people are encouraged to grow and succeed. We value diversity of thought and experience, which strengthens our teams and improves outcomes for our customers.

Customer service is central to everything we do. Our promise, offering you more, reflects our commitment to exceptional service, trusted advice and strong local relationships. When our customers succeed, so do we.

At Middy’s, you’ll be part of a business that values your contribution, invests in your development and gives you the opportunity to make a real impact in a growing national organisation.

About The Role

Middy’s is looking for an experienced Sales Manager to drive sales growth, develop new business and strengthen customer relationships within the branch.

This is a hands‑on sales leadership role focused on achieving revenue and gross‑profit targets, growing the customer base and supporting strong sales performance across the branch. You will use your industry knowledge, commercial awareness and customer relationships to identify opportunities and convert them into sustainable business growth.

Key Responsibilities

• Drive branch sales, revenue and gross profit targets.
• Identify and secure new business opportunities and grow active customer accounts.
• Manage the sales pipeline and customer opportunities through CRM.
• Drive quote conversion through effective follow-up and sales activity.
• Build and maintain strong customer relationships and uphold high service standards.
• Promote Middy’s products and services to grow existing and new accounts.
• Monitor market, product and industry trends to identify sales opportunities.
• Support and coordinate sales activities across the branch and with operations.
• Maintain accurate customer and sales information within CRM systems.
• Support branch promotions, customer events and business development initiatives.
• Identify opportunities to improve sales processes, market share and business performance.
• Ensure sales activities comply with company policies, relevant regulations and QHSE requirements.

About You

• Minimum 5 years' experience in the electrical wholesale industry.
• Proven experience in sales or business development.
• Strong customer service, communication and relationship-building skills.
• Commercial awareness, including experience managing margin/GP%.
• Experience using CRM systems to manage sales pipelines and activities.
• The ability to coordinate effectively across sales and operations.
• A valid driver's licence.
• A proactive, self‑motivated and commercially focused approach.

A Diploma of Business or higher specialising in sales/business development, or a valid forklift licence, will be highly regarded.

Why Join Middy’s?

This is an opportunity to build on your electrical wholesale industry experience while taking a key role in driving branch sales growth, developing new business and strengthening customer relationships. If you are a commercially minded sales professional who enjoys building relationships, identifying opportunities and achieving results, this role gives you the opportunity to make a direct impact on branch performance and business growth.

Company Benefits

• Uniforms supplied
• Career advancement opportunities
• Inhouse training programs
• A competitive salary and benefits package
• Full‑time, permanent role within a growing business
• Wellness initiatives and a strong focus on team culture
• Birthday Leave