Sales Director - New Business

Baseplan Software; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

Baseplan Software, a leading ERP provider for the equipment rental industry, seeks an experienced Sales Director - New Business to drive growth across ANZ, Southeast Asia and support the US expansion. You will lead pipeline growth, open doors with executives and coach a US-based Business Development Manager.

You will sell high-value ERP solutions to executive stakeholders in rental, construction and asset management, navigating complex multi-stakeholder deals with a focus on value selling and

Qualifications

• 7+ years of experience in B2B software sales with a strong record of new business acquisition.
• Demonstrated success selling ERP, SaaS or other complex business software.
• Proven hunter mentality with outbound prospecting and cold-calling capability.
• Experience selling to executive and senior leadership.
• Experience managing complex, multi-stakeholder sales cycles.

Responsibilities

• Personally generate the majority of new business pipeline across ANZ and Southeast Asia.
• Develop target account strategies and build relationships with decision-makers.
• Prospect through cold calling, email, LinkedIn, networking and industry events.
• Take ownership of opportunities from initial engagement through to contract execution.
• Build compelling business cases and ROI propositions for senior stakeholders.
• Conduct high-quality discovery and needs analysis.
• Engage economic buyers and executive sponsors.
• Coordinate demonstrations, solution design and proposal development.
• Navigate long sales cycles while maintaining momentum and stakeholder engagement.
• Negotiate commercial outcomes and close new business.
• Coach and support US Business Development Manager.
• Forecasting, sales planning and pipeline reviews.
• Provide strategic guidance on significant opportunities.

Skills

B2B software sales

New business

Hunter mentality

Executive stakeholder selling

Forecasting pipeline

Outbound prospecting

Complex sales cycles

Job description

Baseplan is a leading ERP software provider to the equipment rental and hire industry. For over 35 years, we've helped asset-intensive businesses streamline operations, improve visibility and drive performance through technology. As part of the Volaris Group, we combine the agility of a specialist software company with the backing and stability of a global software portfolio.

We're entering our next phase of growth and are looking for an experienced Sales Director - New Business to lead customer acquisition across ANZ and Southeast Asia while supporting our US growth strategy.

Baseplan is a leading ERP software provider to the equipment rental and hire industry. For over 35 years, we've helped asset-intensive businesses streamline operations, improve visibility and drive performance through technology. As part of the Volaris Group, we combine the agility of a specialist software company with the backing and stability of a global software portfolio.

We're entering our next phase of growth and are looking for an experienced Sales Director - New Business to lead customer acquisition across ANZ and Southeast Asia while supporting our US growth strategy.

The Opportunity

We're looking for a proven hunter who enjoys building pipeline, opening doors and winning new customers. You'll personally drive new business growth across Australia, New Zealand and Southeast Asia while leading an experienced US-based Business Development Manager and partnering with an outsourced marketing provider.

You’ll sell a high-value, business-critical ERP solution to executive stakeholders within equipment rental, construction, asset management and related industries. Deals are complex, involve multiple stakeholders and require strong commercial thinking, value-based selling and disciplined opportunity management.

If you’re at your best building relationships, uncovering business challenges and turning opportunities into long-term customers, we’d love to hear from you.

What You'll Be Doing

Drive New Business Growth:

• Personally generate the majority of new business pipeline across ANZ and Southeast Asia.

• Develop target account strategies and build relationships with decisionmakers.

• Prospect through cold calling, email, LinkedIn, networking, referrals and industry events.

• Take ownership of opportunities from initial engagement through to contract execution.

• Build compelling business cases and ROI propositions for senior stakeholders.

Lead Complex Sales Opportunities:

• Conduct high-quality discovery and needs analysis.

• Engage economic buyers and executive sponsors.

• Coordinate demonstrations, solution design and proposal development.

• Navigate long sales cycles while maintaining momentum and stakeholder engagement.

• Negotiate commercial outcomes and successfully close new business.

Lead US Sales Activity:

• Coach and support an experienced US Business Development Manager.

• Conduct pipeline reviews, forecasting and sales planning.

• Provide strategic guidance on significant opportunities.

• Embed clear sales processes, qualification standards and forecasting discipline.

Partner with Marketing:

• Work closely with Baseplan's outsourced marketing provider.

• Influence campaigns, events and lead generation activities.

• Ensure marketing investment translates into qualified pipeline and revenue outcomes.

• Review and assess the effectiveness of the current marketing model.

What We're Looking For

Essential

• 7+ years' experience in B2B software sales with a strong record of new business acquisition.

• Demonstrated success selling ERP, SaaS or other complex business software.

• Proven hunter mentality with strong outbound prospecting and cold-calling capability.

• Experience selling to executive and senior leadership stakeholders.

• Strong solution-selling and value-selling skills.

• Experience managing complex, multi-stakeholder sales cycles.

• Ability to build, manage and accurately forecast pipeline.

• Excellent communication, influencing and relationship-building skills.

Highly Regarded

• Experience selling into equipment rental, construction, asset management, field service or related sectors.

• Exposure to Southeast Asian and/or US markets.

• Experience with MEDDICC, Challenger, SPIN, Solution Selling or similar methodologies.

• Experience managing remote sales teams.

• Experience working with outsourced marketing providers.

Why Join Baseplan?

• Lead growth across ANZ, Southeast Asia and the US.

• Report directly to the CEO and play a key role in shaping our growth strategy.

• Join an established software business with a strong reputation and loyal customer base.

• Backed by the strength and stability of the Volaris Group.

• Enjoy the autonomy to bring your own sales methodology, discipline and approach.

• Work with a collaborative leadership team focused on growth and execution.

Location & Travel

• Sydney preferred; Brisbane or Melbourne applicants will be considered.

• Approximately 20% travel across Australia, Southeast Asia and occasionally the US.

• Some flexibility to work outside standard Australian business hours to support US activity.

Interested?

If you're a high-performing software sales professional who enjoys building pipeline, winning new business and making a genuine commercial impact, we'd like to hear from you.