Sales Director - Destinations

Sojern; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Sojern is seeking an experienced Senior Sales Director to lead APAC business development for digital advertising in travel. The role focuses on growing a strategic book with DMOs, attractions, airports, and travel marketers, while developing new partnerships across agencies and direct clients.

You will manage multi-channel ad products, lead regional GTM efforts, and collaborate with cross-functional teams to deliver scalable programs for key clients.

Qualifications

• Over 15 years of sales experience in travel and/or digital advertising.
• Deep knowledge of the DMO landscape and regional travel brands.
• Proven track record selling SAAS/DAAS and IO advertising solutions.
• Experience building strategic partnerships with travel and media agencies.
• Proficiency with Salesforce, GSuite, and standard Office tools.

Responsibilities

• Lead and grow an advertising book of business across APAC primarily with DMOs, attractions, airports, and tourism outlets.
• Manage a multi-million-dollar book and maintain a strong sales pipeline from discovery to close.
• Develop and monetize multi-channel advertising solutions across video, display, mobile, social, and CTV.
• Collaborate with APAC regional teams and cross-functional product/marketing to tailor client programs.
• Deliver persuasive presentations and drive Go-To-Market strategies in APAC.
• Maintain client activity in Salesforce and forecast against targets.
• Travel to client sites as required.

Skills

Sales leadership

Travel knowledge

SAAS sales

APAC experience

CRM proficiency

RFP experience

Presentation skills

Education

Bachelor’s degree

Tools

Salesforce

GSuite

Office

Job description

Want to join a company on the cutting edge of technology and travel?

Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

Sojern made Deloitte’s Technology Fast 500 list 6 years in a row, was recognized on the Top Company Cultures list by Entrepreneur Magazine and named a Best Place to Work by AdAge. The company is headquartered in San Francisco, with teams based in Dubai, Dublin, London, Omaha, San Francisco and Singapore.

Need more convincing that Sojern is a great place to work? Check out our Glassdoor reviews!

The Role:

The Snr Sales Director role drives/leads business to business sales and is responsible for developing, growing, and managing a digital advertising book business across APAC. The Snr Sales Director will define and work closely with the International Destinations Managing Director. Managing a book of business across Sojern’s existing strategic client base while also developing and acquiring new strategic travel clients across the region. Clients will include DMO’s, Attractions, airports, and Tourism Shopping outlets. Either direct or managed by media agencies.

The Candidate

Sojern is seeking an experienced online advertising sales director with demonstrated success developing, managing, and growing a book of business across the Media Agencies & Travel Direct clients. The Snr Sales Director will primarily manage Sojern’s development and monetization across our multi-channel advertising and measurement solutions, utilizing unique data from our multitude of travel partners. The candidate will have a track record of selling across multiple ad products (Video, Display, Video, Mobile, Paid Social, CTV etc.) for a range of campaign objectives and demonstrate the ability to build strategic partnerships with direct clients, media agencies as well as lead APAC strategic relationships with leading DMO’s. The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable advertising solutions for their clients and assist in bringing these solutions to market. They must have exceptional presentation skills and a strong understanding of the digital advertising landscape within the DMO vertical. Prior experience in key travel advertiser and DMO categories will be an asset.

The team:

INTL Destinations is a team of 8 salespeople covering a range of commercial responsibilities for the EMEA and APAC regions. The team possesses core skills across ad tech, travel and multi-channel digital advertising.

Responsibilities:

• Lead in developing, acquiring and growing an advertising book of business predominantly made up of DMO’s, Attractions, Airports and Tourism Shopping outlets
• Experience in managing a sales pipeline from start to finish
• Handle a book of business in excess of $2 million on an annual basis
• Work closely with APAC-based DMOs, attractions, airports, etc.
• Independently able to maintain and grow a multi-million-dollar book of business and have deep sales strategy conversations with any of Sojern’s clients
• Demonstrate thought leadership and influence Go-To-Market in APAC
• Independently create and deliver persuasive presentations that educate the market and demonstrate Sojern’s value proposition
• Effectively collaborate cross-functionally with vertical sales, account management, and product teams to develop relevant advertising programs for key clients, targets, and their agencies
• Cross-sell and aid in cross-selling Sojern solutions
• Meet and exceed growing sales targets every quarter
• Maintain Salesforce and keep client activity organized
• Travel Required

What you bring to the table:

• +15 years overall sales experience in travel, and/or digital advertising
• A thorough understanding of the DMO landscape
• Experience in working with travel brands across the region.
• Experience selling self-serve (SAAS/DAAS), measurement, and managed IO advertising solutions
• Proficiency in standard business and sales software, including Salesforce, Gsuite, and Office products
• Ability to build sales plans and respond to large RFP’s
• A foundational understanding of the programmatic ecosystem
• Bachelor’s degree from an accredited college or university

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status