Vertical Sales Lead: Activities & Experiences

OmniHyper Limited; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Job summary

OmniHyper Limited is seeking a Vertical Sales Lead for Activities & Experiences to drive enterprise and mid-market deals across attractions, museums, tours and experience operators in Australia, New Zealand and SEA. This hunter + farmer role requires building strategy, pipeline and partnerships while owning ongoing account relationships for retention and expansion.

You will close large contracts, structure pilots when needed, and lead value-driven engagements with channel partners and tourism

Qualifications

• Experience selling into attractions/tourism or related verticals.
• Proven enterprise and mid-market SaaS or tech sales success.
• Strong network of buyers and senior contacts in the vertical.
• Comfortable with hunting and farming sales.
• Ability to travel across AU/NZ/SEA.

Responsibilities

• Own full sales cycle from prospecting to close and delivery coordination.
• Build a healthy vertical pipeline across enterprise, mid-market and channel segments.
• Execute enterprise sales motions for groups and multi-site operators.
• Develop commercial offers and proof-of-value programs with clear KPIs.
• Design value-led solutions for attractions and experiences.
• Partner with Demand Gen to translate results into GTM assets.
• Define pricing, contracts and integration pathways for scalable deployments.
• Report weekly on pipeline, forecast, risks and outcomes.

Skills

Enterprise SaaS sales

Mid-market sales

Negotiation

Account management

Salesforce

Travel readiness

Tools

Salesforce

Job description

Vertical Sales Lead: Activities & Experiences

Australia (Sydney preferred)

Hybrid / Flexible

Compensation will reflect the candidate’s track record in enterprise SaaS or tourism-tech sales and ability to deliver measurable revenue growth.

Role Purpose

The Vertical Sales Lead – Activities & Experiences will build and close enterprise and mid-market deals across attractions, museums, tours and experience operators in Australia, New Zealand and SEA. This is a hunter + farmer role: you will secure enterprise and mid-market contracts, structure pilots where useful to prove commercial value, and then own the ongoing consultative account relationship – driving retention, expansion and strategic partnerships. You’ll be the vertical expert for OmniHyper – owning strategy, pipeline and partnerships for Activities & Experiences.

Key Objectives

• Win enterprise and mid-market accounts that deliver predictable ARR and strong average contract value.
• Secure and grow commercial contracts by delivering measurable commercial outcomes for clients (direct bookings, revenue uplift or cost reduction), then converting those outcomes into retention and expansion through consultative account management.
• Build and maintain a robust vertical pipeline and a repeatable GTM playbook that scales the Activities & Experiences category.
• Own client onboarding and quarterly business reviews, ensuring customers see clear value and that upsell / expansion opportunities are routinely identified and captured.
• Establish and leverage strategic partnerships (ticketing/booking platforms, POS, DMOs, franchise groups and other channel partners) that accelerate distribution and shorten time-to-value.

Key Responsibilities

• Own the full sales cycle: prospecting, qualification, solution demonstrations, commercial proposals, negotiation, close, and coordination of delivery with internal teams.
• Build and maintain a healthy vertical pipeline across enterprise, mid-market and channel segments.
• Execute enterprise sales motions for groups and multi-site operators, negotiating commercial and rollout terms.
• Develop commercial offers and proof-of-value programs (where appropriate) that include clear success metrics and a path to scalable rollouts.
• Design and commercialise value-led solutions for attractions and experiences, ensuring offers are structured to deliver measurable client outcomes (direct bookings, revenue uplift, cost reduction).
• Work with Demand Gen to translate client results into repeatable GTM assets (case studies, pricing templates, and playbooks).
• Define pricing, contract models and integration pathways that support scalable deployments.

Account Management & Expansion

• Own onboarding and quarterly performance reviews (QPRs) for vertical accounts, ensuring clients quickly realise commercial value.
• Maintain executive relationships and act as a consultative advisor to clients, identifying and capturing upsell and expansion opportunities across OmniHyper products (Helium, Zone, AI Source, HyperGift, ORCA, OneVow).
• Drive retention and growth through proactive commercial and strategic account management.

Vertical Strategy & Partnerships

• Build and maintain the vertical GTM playbook – target lists, messaging, pricing, partner map, objection handling and sales assets.
• Secure strategic partnerships that materially accelerate distribution and shorten time-to-value (examples: preferred supplier agreements, ticketing/booking platforms, POS partners, DMOs, franchise groups and reseller agreements).
• Represent OmniHyper in the market as the vertical lead at industry events, trade shows and with tourism bodies.
• Work closely with Head of Demand Generation to run vertical campaigns and nurture enterprise leads.
• Partner with CRO (Michael) to ensure correct opportunity attribution, forecasting and pipeline hygiene.
• Coordinate with Mae (AI Strategist) for client reporting and insights to support QPRs and commercial conversations.
• Provide market intelligence and prioritised feature requests to Product and Marketing.
• Report weekly on pipeline, forecast, risks and the outcomes of commercial programmes and major opportunities.

Required Skills & Experience

• 5-8+ years selling into attractions/experiences/tourism or related verticals (ticketing, museums, tours, adventure operators).
• Proven success in enterprise and mid-market SaaS or technology sales.
• Deep network of buyers / senior contacts in the vertical (operations, marketing, revenue managers, general managers, owners).
• Strong commercial acumen – pricing, contracting and rollout economics.
• Experience working with CRM (Salesforce) and working with RevOps to define attribution and pipeline rules.
• Comfortable owning both hunting (new business) and farming (retention/upsell).
• Excellent negotiation, presentation and written communication skills.
• Willingness to travel across AU / NZ / SEA as required.
• Knowledge of visitor yield management, conversion KPIs and seasonal demand strategies.
• Existing relationships with major attraction groups, DMOs or tourism boards.

Performance Metrics

• ARR / ACV booked (quarterly / annual quota).
• Number of deals closed and average ACV.
• Average sales cycle length (days) / Deal velocity.
• Pipeline coverage: value of qualified pipeline vs quota (e.g., 3-4x).
• Time to first revenue (contract → first invoiced ARR).
• Client satisfaction & QPR outcomes.

Why Join OmniHyper?

• Play a pivotal role in a company transforming from a leading digital agency into a global hospitality SaaS brand.
• Directly shape product-market fit for attractions & experiences while owning commercial outcomes.
• Work with experienced founders and a tight, decision-making leadership team.
• Flexible hybrid working and travel to the places you’ll sell to.
• Equity opportunity and career path to Head of Vertical Sales or Regional Sales Director.

Please note: This role is open only to candidates who already have the right to work in Australia.

We welcome the opportunity to speak further.

From accommodation and dining to tourism, wellness, transport, and events – if you’re in hospitality, we’re here to talk through challenges and explore how we can help you grow direct.