Sales Development Representative

Firmable; City of Melbourne; On-site; AUD 50,000 - 80,000; Full time

Job summary

Firmable, the market-leading B2B sales intelligence platform in ANZ, is seeking a Sales Development Representative in Melbourne. You will own the top of the funnel, conducting multi-channel outreach to identify prospects and book qualified demos for the AE team.

You'll work with marketing on sequences, maintain HubSpot hygiene, and help shape the GTM motion with cross-functional teams while targeting ANZ markets and beyond.

Qualifications

• 1+ years in a fast-paced B2B SaaS sales role.
• Strong commercial instincts and time management.
• Self-driven, curious, and a proactive problem solver.
• Comfort using AI tools for research, drafting, and prospect intelligence.

Responsibilities

• Outbound pipeline generation: cold calling, email, and multi-channel outreach to book qualified demos for the AE team.
• Lead management: respond to inbound interest, qualify fit, and move prospects to opportunity quickly.
• Prospect discovery: engage with prospects to understand needs and position Firmable's value.
• CRM hygiene: keep HubSpot accurate and current across interactions for clean data.

Skills

Sales mindset

Time management

Self-driven

AI-assisted outreach

Tools

HubSpot CRM

ZoomInfo

Lusha

Apollo

Job description

Firmable is the market-leading B2B sales intelligence platform in Asia-Pacific. Our competitive moat is our data — the deepest, most localised company and people dataset in every market we operate in. We've proven the model in ANZ. Now we're scaling it across Southeast Asia and beyond.

The Role

Sales Development Representative sits at the front line of Firmable's outbound growth engine. You will own the top of the funnel: identifying the right prospects, opening conversations cold, and booking high-quality meetings that convert into pipeline for our Account Executives.

This is not a script-reader role. You'll think commercially about who to target and why, run your own research on accounts and personas, and tailor every outreach to land. You'll work cross-functionally with marketing on sequences, with AEs on handover quality, and feed market signal back into leadership.

Reporting to the SDR Team Lead.

~75% active prospecting and outreach. ~25% research, collaboration, and feedback into the GTM motion.

What You'll Own

• Outbound pipeline generation: cold calling, email, and multi-channel outreach to introduce prospects to Firmable and book qualified demos for the AE team
• Lead management: responding promptly to inbound interest, qualifying fit, and moving prospects through to opportunity at pace
• Prospect discovery: engaging meaningfully with prospects to understand their needs and positioning Firmable's value where it actually lands
• CRM hygiene: keeping HubSpot accurate and current across every interaction so the rest of the GTM team can operate from clean data
• Cross-functional collaboration: partnering with marketing on templates, sequences, and conversion strategy; working with AEs on smooth handover; and feeding competitor, customer, and product insight back to the relevant teams
• Commercial signal: surfacing trends, objections, and opportunities to leadership so we sharpen the GTM motion continuously

What We're Looking For

Must Haves

• 1+ years in a sales-focused role, ideally fast-paced B2B SaaS
• Strong commercial instincts and time management
• Self-driven, curious, and a natural problem solver, you don't need to be told what to try next
• You live and breathe AI tools. You use AI for research, drafting, prospect intelligence, and workflow automation as your default way of working, not a productivity experiment.

Highly Valued

• Experience with sales prospecting and database tools - Firmable, ZoomInfo, Lusha, Apollo, or similar
• Working knowledge of HubSpot or comparable CRM
• Prior experience selling into ANZ B2B markets
• Startup or scaleup background where you've had to build the playbook, not inherit it

Why This Role

• Sell the moat: Firmable's data is its primary competitive advantage, and you'll be the first voice introducing it to the market
• Greenfield territory: ANZ is live and growing fast; the addressable market is enormous and largely untapped
• Real career runway: top SDRs at Firmable move into AE, partnerships, or GTM strategy roles quickly; the ceiling is set by output, not tenure