Sales Consultant - Accounting Technology

Business Automation Works (BAW); Newcastle; On-site; AUD 70,000 - 95,000; Full time

Job summary

Business Automation Works (BAW) is expanding its team in Newcastle with a newly created Sales role focused on understanding client problems and closing deals for ATOmate and Omble.

You’ll guide prospective accounting firms through a structured discovery process, demonstrate product value, and move opportunities from first meeting to signed contracts while representing BAW at industry events as required.

Qualifications

• Experience selling a product or service to a close.
• Genuine curiosity about how customers work and strong listening skills.
• Ability to follow a proven sales process and present confidently.
• Clear, professional written communication for online/phone/face-to-face.

Responsibilities

• Lead discovery meetings with accounting firms to uncover pain points.
• Deliver tailored product presentations showing value of ATOmate or Omble.
• Own opportunities from first meeting to signed contract.
• Follow up with prospects by phone and email to maintain momentum.
• Represent BAW at industry events and conferences.
• Collaborate with colleagues to match clients with the right solution.

Skills

Sales experience

Trust-building

Active listening

Sales process discipline

Communication skills

SaaS knowledge

Job description

Buddy is proud to be partnering with Business Automation Works (BAW), the team behind ATOmate and Omble.

ATOmate takes the grind out of ATO paperwork for accountants. It automatically processes, checks and distributes ATO documents, giving firms more time for their clients.

Omble brings live ATO and practice-management data into one dashboard, helping accountants keep track of clients’ lodgements, payments and tax debts.

The role

BAW is continuing to expand and this is a fantastic opportunity to join the team in Newcastle. This is a newly created Sales role for someone who is skilled at understanding and qualifying a customer problem, presenting a practical solution and closing a deal.

BAW’s marketing engine generates discovery meetings, so you won’t be expected to build a territory through cold prospecting. You’ll take prospective clients through a well-defined sales process: ask the right questions, demonstrate where the product can help, and follow up and manage the opportunity through to a signed contract. This is a five-days-on-site role based in Newcastle, with opportunities to represent BAW at industry events and conferences as required.

What you’ll do

• Lead discovery meetings with accounting firms, asking thoughtful questions about their current processes, pain points and what they want to improve.
• Deliver clear, engaging product presentations, tailoring the conversation to show how ATOmate or Omble addresses the needs you’ve uncovered.
• Take ownership of opportunities from the first meeting through to signed contract, helping prospects understand the value of the solution and make a confident decision.
• Follow up with prospects by phone and email, answer questions promptly and keep each opportunity moving without losing the personal touch.
• Represent BAW at industry events, connect with accounting professionals and turn promising conversations into booked discovery meetings.
• Work closely with colleagues across the business to understand the products and make sure each prospective client is introduced to the right solution.

What you’ll bring

• Experience selling a product or service and seeing opportunities through to a decision and signed deal. You know how to build trust without losing sight of the sale.
• Genuine curiosity about how customers work, strong listening skills and the confidence to ask questions that get beyond the surface-level problem.
• The discipline to follow a proven sales process and deliver a consistent presentation, while adapting your approach to what each customer tells you.
• Clear, professional written communication and the ability to present confidently, whether you’re speaking with someone online, over the phone or face to face.

Experience in accounting or SaaS would be useful, but it isn’t essential. What matters more is your curiosity and your ability to learn, communicate value and follow through.

If you get a buzz from closing deals and want to help accounting firms cut the admin and spend more time helping their clients prosper, then we want to hear from you!

Applications close 5pm Friday 30 October 2026.