Sales – Coffee Machinery (Rancilio)

Moffat; Sydney; On-site; AUD 90,000 - 140,000; Full time

Job summary

Moffat is seeking an ambitious, commercially driven Sales professional to own NSW sales for the Rancilio Coffee team. The role focuses on winning new business, building relationships and closing deals with distributors, coffee businesses and hospitality groups.

You will drive sales performance across your territory, identify opportunities and convert prospects into customers, while collaborating with product and distribution partners to maximize revenue.

Qualifications

• Proven success in B2B sales and territory growth.
• Track record of hitting and exceeding sales targets.
• Experience selling into coffee, hospitality, or foodservice sectors.
• Strong prospecting, relationship-building and negotiation skills.
• Excellent presentation and communication abilities.

Responsibilities

• Drive sales growth across NSW and hit targets.
• Identify and pursue new business opportunities in coffee, hospitality and foodservice.
• Build pipeline via distributors, referrals, networking and market activity.
• Develop leads from initial opportunity to close.
• Grow sales with existing partners and seek new channels.
• Present solutions and conduct product demonstrations.
• Maintain CRM with accurate forecasting and activity.

Skills

B2B sales

territory sales

business development

negotiation

closing

presentation

prospecting

relationship building

CRM

Tools

CRM

Job description

Moffat is looking for an ambitious, commercially driven Sales professional to join our Rancilio Coffee team and take ownership of sales growth across NSW.

This is a genuine sales opportunity for someone who loves winning new business, building relationships, identifying opportunities and closing deals.

Representing the premium Rancilio coffee equipment brand, you’ll work across distributors, coffee businesses, hospitality groups, specifiers and end-user customers to create demand, develop opportunities and grow revenue.

If you’re a natural relationship builder who is equally comfortable opening doors, presenting solutions and closing the sale, this could be your next move.

Reporting to the Sales and Product Manager – ANZ Coffee Equipment and Products, you’ll be responsible for driving sales performance across your territory.

This is a hands-on, commercially focused role where you’ll be expected to actively identify opportunities, develop new business and convert prospects into customers.

You will:

• Drive sales growth across NSW and consistently achieve sales targets
• Identify and pursue new business opportunities across the coffee, hospitality and foodservice sectors
• Build a strong pipeline through prospecting, networking, referrals, distributor relationships and market activity
• Develop and convert leads from initial opportunity through to negotiation and close
• Grow sales through existing distribution partners while actively seeking new channels and customers
• Build strong relationships with key decision-makers, including business owners, operators, procurement teams, distributors and specifiers
• Conduct compelling product demonstrations, presentations and customer meetings
• Understand customer needs and sell the right Rancilio solution to meet their commercial requirements
• Work closely with distributors and internal teams to maximise sales opportunities
• Identify market trends, competitor activity and emerging opportunities to stay ahead of the market
• Maintain a healthy sales pipeline and accurate CRM activity and forecasting
• Represent the Rancilio brand professionally at customer meetings, industry events and demonstrations

We’re looking for a sales hunter — someone who enjoys opening doors, creating opportunities and turning conversations into revenue.

You’ll ideally have:

• Proven success in B2B sales, business development or territory sales
• A demonstrated track record of hitting and exceeding sales targets
• Experience selling into coffee, hospitality, foodservice, commercial equipment or a related industry
• A natural ability to prospect, build relationships and win new business
• Strong negotiation, influencing and closing skills
• Commercial confidence and the ability to identify the opportunity behind the conversation
• Excellent presentation and communication skills
• The confidence to conduct product demonstrations and customer presentations
• A highly organised, self-motivated and results-driven approach
• The ability to work autonomously while collaborating effectively with a broader sales and product team
• A genuine passion for coffee, sales and premium equipment

Most importantly, you’ll be energised by sales — you enjoy getting in front of customers, creating opportunities and seeing a deal through to the finish line.

Why Join Moffat & Rancilio?

This is an opportunity to represent one of the world’s leading coffee equipment brands and play a key role in growing its presence across the Australian market.

You’ll have the backing of an established organisation, experienced product specialists and a recognised global brand — while having the freedom and responsibility to build your territory and make your mark.

If you’re ready to take ownership of a territory, build a strong pipeline and sell a premium coffee brand, we want to hear from you.