SaaS Marketing Lead: Content, Campaigns & Growth

Keegan Adams Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Workshop Software is seeking a hands-on Marketing Lead in Australia to own content, campaigns and lifecycle communications across blog, video, and social channels. You will drive monthly trial and signup targets, manage paid media with a defined cost-per-trial, and oversee HubSpot, Userflow, and CRM workflows.

You will work with a retained bench of external specialists, ensuring brand and messaging align across markets and channels while reporting performance to the CEO.

Qualifications

• Strong writer with hands-on experience in SaaS/B2B marketing.
• Experience managing content across blog, email, landing pages and social channels.
• Proven ability to direct external suppliers and manage budgets.

Responsibilities

• Plan, write and publish blog and SEO content on WordPress site.
• Own YouTube channel: topic selection, scripting, directing shoots, publishing.

Skills

Copywriting

Content creation

Video scripting

WordPress

HubSpot

Marketing automation

Campaign management

External vendors management

B2B SaaS marketing

Multi-market experience

Tools

HubSpot

WordPress

Userflow

Job description

Workshop Software is seeking a hands-on Marketing Lead in Australia to own content, campaigns and lifecycle communications across blog, video, and social channels. You will drive monthly trial and signup targets, manage paid media with a defined cost-per-trial, and oversee HubSpot, Userflow, and CRM workflows.

You will work with a retained bench of external specialists, ensuring brand and messaging align across markets and channels while reporting performance to the CEO.