Growth Marketing Lead — SaaS for Workshops

Workshop Software Pty Ltd; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Workshop Software Pty Ltd in Warriewood, NSW is seeking an experienced marketer to own the end‑to‑end marketing function for our cloud platform serving automotive workshops. You will translate product capability into clear, commercially effective communication and oversee content, campaigns and lifecycle messaging.

You will work with a retained bench of external specialists, manage HubSpot and Userflow, and publish blog, video and social content that drives trial and signup volumes while staying

Qualifications

• 4 to 6 years in SaaS, technology or B2B marketing.
• Strong writing and storytelling for blogs, emails and ads.
• Experience coordinating external suppliers and campaigns.

Responsibilities

• Plan, write and publish content across blog, video and social channels.
• Own monthly trial and signup campaigns with cost targets.
• Manage HubSpot workflows and lifecycle automation.
• Direct external specialists and ensure on-time delivery.
• Align messaging across markets and channels.

Skills

Content marketing

Copywriting

SaaS marketing

Campaign management

Vendor management

Product messaging

Tools

HubSpot

Userflow

WordPress

Job description

Workshop Software Pty Ltd in Warriewood, NSW is seeking an experienced marketer to own the end‑to‑end marketing function for our cloud platform serving automotive workshops. You will translate product capability into clear, commercially effective communication and oversee content, campaigns and lifecycle messaging.

You will work with a retained bench of external specialists, manage HubSpot and Userflow, and publish blog, video and social content that drives trial and signup volumes while staying