ROI-Centric Direct Response Marketing Lead

Jobtailor; Williamstown; On-site; AUD 80,000 - 110,000; Full time

Job summary

Jobtailor in Australia is seeking an ROI-driven Direct Response marketing strategist to lead landing pages, websites, copy, layouts and funnels designed to sell. You will base decisions on market research and optimize conversion across channels.

You will oversee copywriting, outline wireframes, scope lead gen and eCommerce sites (Shopify, WooCommerce, Magento), run CRO audits, analyze performance, educate clients, and coordinate with Paid and Social departments to maximise ROI.

Qualifications

• Experience in direct response marketing.
• Ability to optimize conversion across channels.
• Familiarity with ecommerce platforms.

Responsibilities

• Lead landing pages, websites, copy, layouts and funnels.
• Oversee copywriting and outline wireframes.
• Scope lead gen and ecommerce sites (Shopify, WooCommerce, Magento).
• Run CRO audits and analyze performance.
• Educate clients and coordinate with Paid and Social departments to maximize ROI.

Skills

Direct Response

ROI focus

Landing pages

CRO audits

Copywriting

Tools

Shopify

WooCommerce

Magento

Job description

Jobtailor in Australia is seeking an ROI-driven Direct Response marketing strategist to lead landing pages, websites, copy, layouts and funnels designed to sell. You will base decisions on market research and optimize conversion across channels.

You will oversee copywriting, outline wireframes, scope lead gen and eCommerce sites (Shopify, WooCommerce, Magento), run CRO audits, analyze performance, educate clients, and coordinate with Paid and Social departments to maximise ROI.