ROAS-Driven Performance Marketer: Paid Media & SEO

Sharp & Carter; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

On-site parking

Job summary

Sharp & Carter is seeking a Performance Marketing Specialist to drive hands-on paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube, and TikTok. You will manage day-to-day spend, optimise campaigns, and push for strong ROAS and higher website conversions.

You will collaborate with senior leadership to define strategy, allocate budgets, and set KPIs, while coordinating with in-house creative teams to test and iterate ad concepts for maximum impact.

Qualifications

• 3-5 years hands-on paid media execution across multiple channels.
• Proven focus on Google Marketing Suite & Meta with growth-driving campaigns.
• Experience managing significant digital marketing budgets and optimizing funnel performance.
• Experience using AI in marketing initiatives is a plus.
• Strong analytical skills to support strategic and tactical decisions.

Responsibilities

• Define paid performance strategy with budget allocation and KPIs for channels.
• Execute and optimise campaigns across Meta, Google, Pinterest, YouTube and TikTok.
• Own SEO/SEM initiatives to support paid channels.
• Manage day-to-day bid strategy and budget pacing.
• Rebuild and own Meta/Instagram remarketing activities.
• Collaborate with creative teams to test ad concepts and improve ROAS.
• Own paid and organic search reporting, dashboards, and metrics (ROAS, CAC).
• Champion AI-enabled experimentation and campaign testing for maximum impact.
• Identify new digital opportunities and competitive intelligence.
• Collaborate with cross-functional teams to align marketing with broader strategy.

Skills

Paid media

Google Marketing

Meta ads

Budget management

Campaign testing

AI in marketing

Data-driven decisions

Job description

Sharp & Carter is seeking a Performance Marketing Specialist to drive hands-on paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube, and TikTok. You will manage day-to-day spend, optimise campaigns, and push for strong ROAS and higher website conversions.

You will collaborate with senior leadership to define strategy, allocate budgets, and set KPIs, while coordinating with in-house creative teams to test and iterate ad concepts for maximum impact.