Lead Performance Creative for Growth

Linktree Pty

14 days+

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Linktree is seeking a Performance Creative Strategist to own the creative that drives paid acquisition across Meta, TikTok, YouTube, and Google.

You’ll build structured testing roadmaps, write hooks and scripts, direct creators and agencies, and iterate fast to find the ads that scale.

Working with our Performance Marketing Specialists, you’ll blend data, audience insight, and creative judgment to improve efficiency and growth.

4-6+ years in performance creative, paid social strategy, or growth marketing.
Copywriter at core with strong messaging across audience levels.
Fluency in how Meta, TikTok, and YouTube algorithms affect performance.
Proven scripting and production of high-converting direct-response video ads including UGC.
Strong testing instincts with hypothesis-driven experiments.
Experience briefing/managing creative agencies, UGC creators, and measurement partners.
Comfort with AI tools to move faster without sacrificing quality.
Self-starter who designs scalable systems and processes.
Able to prioritise ruthlessly and work autonomously in a fast-moving environment.

Develop performance-led creative briefs and structured testing roadmaps.
Write hooks and scripts; direct creators, editors, and designers to execute.
Run full sprint cycles across Meta, TikTok, YouTube, and Google.
Brief and manage creative agencies and measurement partners.
Spot early signals, optimize using CTR, CVR, CAC, and scaling opportunities.
Own creator and UGC workflows end-to-end with internal/external partners.
Build a growing library of creative learnings and frameworks.
Collaborate cross-functionally with Growth, CRO, Brand, Design, and Content teams.