Performance Acquisition Marketer — Growth & Analytics

Jobtailor

Sydney

On-site

AUD 80,000 - 105,000

Full time

9 days ago

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Job summary

Jobtailor is seeking a performance marketing specialist to manage and optimise paid acquisition campaigns across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Apple Search Ads for AU and UK markets. You will monitor performance daily, identify spend anomalies, CPA shifts and creative fatigue, and present clear updates.

Focus is on data-driven analysis, mobile attribution, and collaboration with external agencies.

Qualifications

2-3 years experience in performance/acquisition marketing or growth roles.
Hands-on campaign management in at least two platforms (Meta, Google, TikTok, or Apple Search Ads).
Strong analytical skills with data in spreadsheets or BI tools.
Understanding mobile attribution and MMP data differences.
Experience with CPA/ROAS optimisation.
Familiarity with A/B testing methodology and statistics.
Comfort with AI tools (ChatGPT, Claude, Copilot).
Attention to detail and clear written communication.
Experience working with external agencies or media partners.
Exposure to app-install campaigns and mobile growth is a plus.

Responsibilities

Manage and optimise paid acquisition campaigns across Meta, Google, TikTok, and Apple Search Ads for AU and UK markets.
Monitor campaign performance daily; identify spend anomalies, CPA shifts, creative fatigue, and conversion rate changes.
Build weekly and monthly performance reports on spend, CPA, conversion rates, and channel trends.
Use Branch attribution data to calculate true CPA across channels.
Coordinate with the external agency on campaign execution, briefs, budget pacing, and performance targets.
Conduct creative performance analysis to identify effective ad formats, messages, and hooks.
Manage campaign change logs and track performance impact.
Execute A/B tests on audiences, creatives, bidding strategies, and landing experiences.
Use AI tools to accelerate analysis and automate workflows.
Support geo-level performance analysis across Australia and UK cities.
Pull and cross-reference data from ad platforms, Branch, and the marketing database.
Proactively flag data discrepancies and attribution gaps.
Work directly with the Head of Acquisition Marketing.