Revenue-Driven Performance Marketing Lead

Australian Ethical Investment; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Blinq is scaling growth through data‑driven Performance Marketing. You’ll own customer acquisition across its product offerings, decide where to invest, and drive revenue growth.

You’ll find winning creative, optimize Meta Ads, and convert Shopify traffic into paying customers with disciplined testing and fast decision‑making. Bring a track record of scaling performance marketing motions in a growth environment, a hands‑on approach, and a bias for experiment‑driven wins.

Qualifications

• Proven track record of generating revenue in a scale‑up or growth environment.
• Hands‑on paid acquisition experience with strong channel mix.
• Practical Shopify experience driving ecommerce conversions.
• Player‑coach approach with ownership of growth initiatives.

Responsibilities

• Set the strategy and execute the performance marketing roadmap across offerings.
• Scale paid acquisition with a sharp focus on Meta Ads and payback.
• Own investment decisions and balance growth with CAC targets.
• Turn creative into growth by testing messaging and formats.
• Improve path to purchase through Shopify journeys and landing pages.
• Build a disciplined testing approach across channels and campaigns.
• Connect marketing activity to measurable business outcomes.
• Share learnings across marketing, product and design teams.

Skills

Revenue generation

Paid acquisition

Meta Ads

Shopify

Analytics

Ownership

Tools

Facebook Ads Manager

Shopify

Job description

Blinq is scaling growth through data‑driven Performance Marketing. You’ll own customer acquisition across its product offerings, decide where to invest, and drive revenue growth.

You’ll find winning creative, optimize Meta Ads, and convert Shopify traffic into paying customers with disciplined testing and fast decision‑making. Bring a track record of scaling performance marketing motions in a growth environment, a hands‑on approach, and a bias for experiment‑driven wins.