Retail Sales Manager

Wall Street; Melbourne; On-site; AUD 90,000 - 150,000; Full time

Job summary

A leading sleep wellness brand is seeking a Retail Sales Manager to lead operations across 11 Myer stores in Victoria and NSW. You will be responsible for developing sales strategies, achieving targets, and driving revenue growth. Ideal candidates have a strong sales background and leadership experience. This role offers a competitive salary and opportunity for career progression in a rapidly growing company.

Qualifications

• Proven track record achieving ambitious sales targets in competitive markets.
• Experience with big-box retail, furniture, or products that improve quality of life.
• Strong analytical skills to interpret sales data for strategic decisions.

Responsibilities

• Develop sales strategies to establish Welle as the premium choice.
• Set ambitious targets and drive revenue growth from launch.
• Ensure flawless execution across all Myer concession locations.
• Work directly with CEO on expansion opportunities.

Skills

Senior retail sales management

Proven track record achieving sales targets

Strong analytical skills

Leadership experience

Job description

Overview

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Base pay range

A$90,000.00/yr - A$150,000.00/yr

Company / Brand

Welle is redefining what it means to sleep beautifully and live brilliantly. Launching exclusively in Myer stores this October, we''re not just another mattress company — we''re Australia''s pioneering sleep wellness brand that merges cutting-edge design with holistic health.

From morning meditation to evening yoga, everything starts with restorative sleep.

Why This Is Your Career-Defining Opportunity

• Help us build from the ground up - be part of creating Australia''s next iconic sleep brand
• Report directly to the CEO - have real influence on strategy and growth
• Lead 11 Myer stores across VIC & NSW from day one of launch
• $150K OTE with industry-leading commission structure including online sales attribution
• Fast-track career progression as we expand nationally beyond our exclusive Myer partnership
• Premium Australian-made products you can genuinely believe in and be proud to sell

The Role: Your Impact from Day One

• Sales Strategy & Performance
  • Develop sales strategies to establish Welle as the premium choice in Australian sleep wellness
  • Set ambitious targets across 11 launch stores and drive revenue growth from launch
  • Analyse market trends and competitor activity to optimise our positioning
  • Create sales methodologies that connect product features to customer wellness outcomes
  • Recruit and lead your NSW Multisite Manager and store teams
  • Build a high-performance culture focussed on customer wellness transformation
  • Partner with our Retail Product Manager on product training delivery
  • Coach teams to become sleep wellness consultants, not just sales staff
• Operational Excellence
  • Ensure flawless execution across all Myer concession locations
  • Maintain premium brand standards whilst meeting Myer operational requirements
  • Optimise inventory, staffing, and customer experience from launch day
  • Drive consistency in our "sleep beautifully, live brilliantly" customer promise
• Strategic Planning & Business Development
  • Work directly with CEO on expansion opportunities beyond initial 11 stores
  • Represent Welle at industry events and build key stakeholder relationships
  • Drive continuous improvement as we establish market presence
  • Shape the future direction of Australia''s most innovative sleep brand

What We''re Looking For

• Senior retail sales management with multi-location responsibility
• Proven track record achieving ambitious sales targets in competitive markets
• Experience with big-box retail, furniture, or products that improve quality of life
• Strong analytical skills and ability to interpret sales data for strategic decisions
• Leadership experience building and developing high-performing teams

The Welle Mindset

• Genuine passion for wellness and helping people live better lives
• Excitement about building something meaningful from the ground up
• Inspirational leadership style that motivates teams around a wellness mission
• Strategic thinking with hands-on execution capability
• Comfort with premium positioning and storytelling about product benefits

Ready to Transform Your Career?

Start date: ASAP - we''re building fast and need our leader in place for team recruitment and launch preparation.

Welle is part of the Hypnos Group, Australia''s leading pocket spring mattress manufacturer. We''re committed to handcrafted excellence, exceptional quality standards, and helping Australians sleep beautifully so they can live brilliantly.