Retail Marketing Specialist

Chery; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Chery Australia is seeking a Retail & Studio Lead to bring the iCAUR brand to life in showrooms, studios and across the dealer network. You will craft premium retail experiences, drive brand consistency, and oversee store design, merchandising and customer journey from arrival to purchase.

The role requires automotive showroom/retail experience, strong marketing know-how in Australia, and the ability to coordinate with dealers and contractors.

Qualifications

• Must have automotive showroom/studio/retailer experience.
• Strong retail marketing background in Australian market.
• Proven visual merchandising skills with attention to brand consistency.
• Experience managing fit-outs, presentations, and retail rollouts.
• Ability to coordinate with dealers, landlords and contractors.

Responsibilities

• Own retail brand experience across showrooms, studios and dealer locations.
• Ensure visuals, merchandising, signage and store design align with brand guidelines.
• Collaborate with Brand team to translate narratives into physical environments.
• Develop customer experiences from arrival through test drive and purchase.
• Conduct regular site audits to uphold brand and presentation standards.
• Support dealer partners with queries, events and openings.
• Analyze foot traffic and conversion to improve retail performance.
• Generate leads and link digital demand with in-store conversions.

Skills

Automotive experience

Retail marketing

Visual merchandising

Stakeholder management

Travel readiness

Education

Marketing/retail qualification

Job description

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province,

China. Chery has been built upon the philosophy of independent innovation, developing a

complete technology and product R&D system, producing several award-winning car

Chery products are exported to more than 80 countries and regions in the world. Chery

auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So

far, more than 7 million units have been sold, making Chery the first Chinese automobile to

achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D centers in China, Silicon Valley, USA and Europe, the company has

established 14 productions across China, and other markets. Chery currently has 16,721

employees, among whom 3,500 are R&D staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and

are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which

launched globally at the Shanghai Auto Show in April 2025.

iCAUR is designed for drivers who want design, technology, and a premium ownership

experience with the ability to accessories and make it their own.

With a Q2 2027 Australian and New Zealand market launch, the brand occupies a genuine

white space — above the volume Chinese entrants, below the traditional luxury set —

anchored by the "Born to Play" brand spirit and powered by REEV technology that removes

the last barrier to going electric.

POSITION OVERVIEW

The Retail & Studio Lead will be responsible for bringing the iCAUR brand to life physically

across showrooms, studios and the dealer network, ensuring every customer touchpoint

reflects the brand's premium positioning and platform.

This is an opportunity to build a retail experience from the ground up — from presentation

standards through to merchandising and accessory display — as iCAUR establishes its

physical presence in the Australian market ahead of launch.

KEY RESPONSIBILITIES

Own the retail brand experience across showrooms, studios and dealer locations —

including visual merchandising, vehicle presentation, accessory display, signage and store

design — ensuring consistency with brand guidelines at every touchpoint

Partner with the Brand team to translate brand and product narratives into

physical retail environments

Design and deliver a customer experience in showrooms and studios that reflects the

brand's premium positioning, from arrival through to test drive and purchase

Conduct regular site audits across the network to ensure brand, presentation and

experience standards are consistently upheld

Support dealer partners on an ongoing basis — from day-to-day retail queries and events

through to new showroom or studio openings, planning and brand compliance

Work with dealer teams to understand walk-in traffic, foot traffic and in-store conversion,

using these insights to continuously improve the retail experience

Ensure a steady flow of qualified leads into stores, working with the CRM function to

connect digital demand with in-store conversion

REQUIREMENTS

Automotive industry experience is essential, ideally across showroom, studio or dealer

Solid Australian retail marketing experience, with a strong understanding of the local

Strong visual merchandising skills, with an eye for detail and consistency across multiple

locations

Experience managing fit-outs, presentation standards or retail rollouts

Ability to manage multiple stakeholders, including dealers, landlords and contractors

Comfortable working across multiple locations with regular travel as required

A tertiary qualification in marketing, retail management or a related field.