Digital Marketing Specialist

Chery; Sydney; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

Chery Australia is seeking a Digital Marketing Specialist to own iCAUR's digital ecosystem, including the website, CRM/EDM, SEO/SEM and analytics. You will shape how Australian audiences discover and engage with iCAUR online ahead of its launch.

The role demands strong automotive digital marketing experience, the ability to collaborate with HQ and cross-market stakeholders, and a track record of delivering website and campaign projects with agencies.

Qualifications

• Strong digital marketing experience within automotive or premium consumer brands.
• Experience in an international/global company structure to work with HQ and cross-market stakeholders.
• Solid Australian digital marketing experience and knowledge of the local landscape.
• Proficiency with SEO, SEM and digital analytics tools (Google Analytics, Google Ads, Search Console).
• Track record of managing website and digital projects with external agencies/vendors; ability to build dashboards and reporting.

Responsabilités

• Own iCAUR's digital ecosystem including website, CRM/EDM, SEO/SEM and analytics.
• Develop lifecycle communications to nurture leads from awareness to purchase consideration.
• Plan and execute paid digital and performance media with the Media team.
• Coordinate with agencies and vendors to deliver on time, on budget and to brand standards.
• Support development of digital campaign toolkits and always-on digital content.

Connaissances

Digital marketing

SEO/SEM

Analytics

CRM/EDM

Content management

Formation

Bachelor's in Marketing

Outils

Google Analytics

Google Ads

Search Console

CRM software

Description du poste

Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province, China. Chery has been built upon the philosophy of independent innovation, developing a complete technology and product R&D system, producing several award-winning car models.

Chery products are exported to more than 80 countries and regions in the world. Chery auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So far, more than 7 million units have been sold, making Chery the first Chinese automobile to achieve this sales milestone and ranks No. 1 in China for 15 years in a row.

With global R&D centers in China, Silicon Valley, USA and Europe, the company has established 14 productions across China, and other markets. Chery currently has 16,721 employees, among whom 3,500 are R&D staff.

The Chery Australia subsidiary was established three years ago, with offices in Sydney and are continuing to build a team of experts to drive innovation and disrupt the market.

BUSINESS UNIT OVERVIEW

iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which launched globally at the Shanghai Auto Show in April 2025.

iCAUR is designed for drivers who want design, technology, and a premium ownership experience with the ability to accessories and make it their own.

With a Q2 2027 Australian and New Zealand market launch, the brand occupies a genuine white space — above the volume Chinese entrants, below the traditional luxury set — anchored by the "Born to Play" brand spirit and powered by REEV technology that removes the last barrier to going electric.

POSITION OVERVIEW

The Digital Marketing Specialist will own iCAUR's digital ecosystem — website, CRM/EDM, SEO/SEM and digital analytics — ensuring every digital touchpoint performs and reflects the brand ahead of launch.

This is an opportunity to build a brand's digital infrastructure from the ground up — website, marketing automation and performance reporting — and to shape how Australian audiences discover and engage with iCAUR online.

KEY RESPONSIBILITIES

Manage the iCAUR website end-to-end, working with development and creative partners to deliver a site that reflects brand standards and supports the customer journey

Own SEO and SEM strategy and execution, driving organic and paid search performance to build discoverability ahead of launch

Build and manage CRM and EDM programs, developing lifecycle communications that nurture leads from awareness through to purchase consideration

Lead digital analytics and reporting, tracking website, campaign and CRM performance and translating data into actionable insight

Manage the digital marketing technology stack, including CRM, EDM and analytics platforms, working with vendors to ensure systems are integrated and fit for purpose

Plan and execute paid digital and performance media in collaboration with the Media team, optimising spend against lead generation and awareness objectives

Coordinate with digital agencies and vendors across website, CRM/EDM and analytics to deliver projects on time, on budget and to brand standard

Partner with the Brand team to ensure website and digital content reflects brand tone, visual identity and product narrative

Support development of digital campaign toolkits and always-on digital content to drive traffic and engagement across the funnel

Monitor competitor digital activity and emerging platform trends to inform iCAUR's digital strategy

REQUIREMENTS

We're looking for someone with strong digital marketing experience gained within the automotive sector, or alternatively within premium consumer goods or lifestyle brands, who can build digital infrastructure and performance from the ground up.

Experience within an international or global company structure will be highly regarded, given the need to work effectively with HQ and cross-market stakeholders.

Other requirements include:

Solid Australian digital marketing experience, with a strong understanding of the local digital media and consumer landscape

Strong working knowledge of SEO, SEM and digital analytics tools (e.g. Google Analytics, Google Ads, Search Console)

A track record of managing website and digital projects with external agencies and vendors

Experience building and interpreting performance dashboards and reporting to guide decision-making

A tertiary qualification in marketing, digital media, communications or a related field