Marketing Manager

CBRE, Inc.; Geelong; On-site; AUD 90,000 - 130,000; Full time

Job summary

CBRE is seeking a Marketing Manager to lead and deliver end-to-end marketing across Waurn Ponds Shopping Centre and Showgrounds Village in Geelong. You will own annual plans, campaigns, events and digital activity, while building strong retailer and community relationships.

You will balance strategic planning with hands-on execution, managing budgets, reporting, and performance analysis, and collaborating with National Marketing and Asset Management teams to drive centre growth.

Qualifications

• At least 3 years' marketing experience, ideally within retail, shopping centres, property or destination marketing.
• Strong capability across events, campaigns, stakeholder engagement and project coordination.
• Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously.
• Confidence working across digital, social media, events and traditional marketing channels.
• Strong analytical skills to understand trade areas, customer demographics and performance metrics.
• Collaborative, hands-on approach with a strong work ethic and willingness to get involved at every level.

Responsibilities

• Develop and execute annual marketing plans, campaigns and promotional activities.
• Coordinate events, centre activations, digital marketing, social media and communications.
• Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders.
• Manage and report on marketing budgets, campaigns and performance metrics.
• Review and approve marketing collateral, content and media activity.
• Analyse trade area trends and customer metrics to inform decisions.
• Support community-focused programs to strengthen local connections.
• Collaborate with National Marketing, Centre Management and Asset Management on broader initiatives.

Skills

Marketing

Events

Campaigns

Stakeholder engagement

Budget management

Digital marketing

Social media

Analytics

Job description

• Lead marketing across two retail destinations in a growing portfolio
• Based at Waurn Ponds Shopping Centre with regular involvement at Showgrounds Village
• Join CBRE's Retail Property Management business supporting IFM Investors
• Geelong | Land of the Wadawurrung people

The Opportunity:

We're seeking a Marketing Manager to lead the marketing strategy and day-to-day delivery across Waurn Ponds Shopping Centre and Showgrounds Village. Based primarily at Waurn Ponds Shopping Centre, you'll play a key role in driving customer engagement, supporting retailer performance and strengthening each centre's connection with the local community.

This is a genuine end-to-end marketing role where you'll balance strategic planning with hands-on delivery. From annual marketing plans and budget management through to events, social media management, reporting and community engagement initiatives, you'll have ownership of the full marketing function while working closely with National Marketing, Centre Management, retailers, agencies and key stakeholders.

You’ll also support Showgrounds Village, a prominent, high-volume neighbourhood centre. With strong support structures already in place, this presents an opportunity to contribute new ideas, help shape local engagement strategies and play a meaningful role in the centre's ongoing development.

About the role:

This is a hands-on marketing position combining strategic planning, campaign delivery, stakeholder engagement and portfolio marketing leadership.

Key responsibilities include:

• Develop and execute annual marketing plans, campaigns and promotional activities
• Coordinate events, centre activations, digital marketing, social media and communications
• Build strong relationships with retailers, community groups, suppliers, agencies and local stakeholders
• Manage Curate and manage marketing budgets, reporting and campaign performance analysis
• Review and approve marketing collateral, creative content, media activity and promotional initiatives
• Analyse trade area trends, customer metrics and centre performance to inform marketing decisions
• Support community-focused programs that strengthen each centre's local connection
• Collaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projects

About you:

We're interested in experienced marketing professionals who enjoy building relationships, creating meaningful customer experiences and taking ownership of outcomes.

You’ll likely bring:

• At least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environment
• Strong capability across events, campaigns, stakeholder engagement and project coordination
• Experience curating and managing marketing budgets, reporting and multiple priorities simultaneously
• Confidence working across digital, social media, events and traditional marketing channels
• Strong analytical skills and the ability to understand trade areas, customer demographics and performance metrics
• A practical, collaborative approach with a strong work ethic and willingness to get involved at every level
• Retail or shopping centre marketing experience will be highly regarded

So, what's in it for you?

• Ownership of marketing across two established retail assets
• A broad role spanning strategy, retailer engagement, community marketing and events
• Creative freedom to bring ideas to life while being supported by a national marketing structure
• Exposure to a growing portfolio, with additional shopping centres expected to join over time
• Opportunities to contribute to development initiatives and evolving asset strategies
• Career development within one of the world's largest real estate services organisations

Why CBRE?

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values of respect, integrity, service and excellence, and we value the diverse perspectives, backgrounds and skillsets of our people.

At CBRE, you have the opportunity to chart your own course and realise your potential.

We welcome all applicants.

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.