Remote Freelance Paid Media Strategist (Google & Meta)

Digital Pvt Ltd; Australia; Remote; AUD 83,000 - 165,000; Part time

Job summary

Digital Pvt Ltd is seeking a Freelance Paid Media Strategist to support an Australia-based agency on a part-time, remote basis. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, analyse results, and present clear client recommendations.

You will leverage AI tools to review insights, challenge recommendations, and implement optimal actions, coordinating with analytics and tracking specialists. This role suits a strategic, client‑facing expert in paid media.

Qualifications

• 4+ years in paid media, performance marketing or digital acquisition.
• Hands-on experience managing Google Ads and Meta Ads.
• Experience managing AUD 20K+ per month ad budgets.
• Ability to translate data into actionable recommendations for clients.
• Strong client-facing communication and strategic guidance.
• Familiar with AI tools within marketing workflows.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign structure, targeting, budgets, bidding, testing, and ongoing optimisation.
• Review AI-generated analyses and determine appropriate actions.
• Use Claude, Codex, ChatGPT and AI tools to support marketing workflows.
• Translate campaign data into clear, actionable client recommendations.
• Communicate strategy, performance and optimisation opportunities with clients.
• Balance performance objectives with brand, creative, and customer journey considerations.
• Collaborate with analytics, dashboards, Google Merchant Centre and server-side tracking specialists.

Skills

Paid media

Google Ads

Meta Ads

Campaign optimisation

Data analysis

Client communication

Budget management

Strategic thinking

AI in marketing

Tools

Google Ads

Meta Ads

Claude

Codex

ChatGPT

Job description

Digital Pvt Ltd is seeking a Freelance Paid Media Strategist to support an Australia-based agency on a part-time, remote basis. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, analyse results, and present clear client recommendations.

You will leverage AI tools to review insights, challenge recommendations, and implement optimal actions, coordinating with analytics and tracking specialists. This role suits a strategic, client‑facing expert in paid media.