Freelance Paid Media Strategist - AI-Driven (Remote)

Digital; Perth; Remote; AUD 69,000 - 110,000; Part time

Job summary

Digital in Australia seeks an experienced Freelance Paid Media Strategist for a part-time engagement. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, and translate campaign data into actionable recommendations.

The role leverages AI tools to support analysis, with client-facing responsibilities and collaboration across analysts, tracking, and dashboards. 15 hours per week, remote option, Australia/New Zealand location.

Qualifications

• 4+ years of experience in paid media, performance marketing, or digital acquisition.
• Strong hands-on experience managing Google Ads and Meta Ads.
• Experience managing meaningful advertising budgets (AUD 20K+ per month).
• Experience using AI tools within marketing workflows and campaigns.
• Ability to translate data into actionable client recommendations and strategy.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign structure, targeting, budgets, bidding, and testing.
• Review AI-generated analyses and determine appropriate actions.
• Use Claude, Codex, ChatGPT, or other AI platforms to support analysis.
• Translate campaign data into clear, actionable recommendations for clients.
• Communicate strategy and performance opportunities directly with clients.
• Balance performance with brand, creative, and customer journey considerations.
• Collaborate with analytics, tracking, dashboards, and server-side teams.

Skills

Paid media

Google Ads

Meta Ads

Budget management

Client-facing

AI tools

Tools

GA4

Google Merchant Centre

Server-side tracking

Job description

Digital in Australia seeks an experienced Freelance Paid Media Strategist for a part-time engagement. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, and translate campaign data into actionable recommendations.

The role leverages AI tools to support analysis, with client-facing responsibilities and collaboration across analysts, tracking, and dashboards. 15 hours per week, remote option, Australia/New Zealand location.