AI-Driven Remote Freelance Paid Media Strategist

Digital; Australia; Remote; AUD 12,398,000 - 20,664,000; Part time

Job summary

Digital is seeking an experienced Freelance Paid Media Strategist to support a Australia-based digital marketing agency on a part-time engagement. This hands-on, client-facing role focuses on managing and optimising Google Ads and Meta Ads, developing paid acquisition strategies, and translating campaign data into clear recommendations.

You will apply your marketing expertise to AI-driven insights, review recommendations, and determine the best actions to implement.

Qualifications

• At least 4+ years of experience in paid media, performance marketing, or digital acquisition.
• Strong hands-on experience managing both Google Ads and Meta Ads.
• Experience managing meaningful advertising budgets, ideally around AUD 20K+ per month.
• Strong understanding of campaign optimisation, testing, targeting, bidding, budgeting, and performance analysis.
• Demonstrated experience working directly with clients and providing strategic recommendations.
• Strong understanding of both performance and brand marketing.
• Comfortable analysing campaign data and independently determining the appropriate next steps.
• Experience using AI tools within marketing workflows.
• Exposure to Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly valued.
• Experience with GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is advantageous.

Responsibilities

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse campaign performance and identify opportunities to improve results.
• Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation.
• Review AI-generated account analysis and recommendations and determine appropriate actions.
• Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows.
• Translate campaign data into clear, actionable recommendations for clients.
• Communicate directly with clients regarding strategy, performance, and optimisation opportunities.
• Balance performance objectives with broader brand, creative, and customer journey considerations.
• Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking.

Skills

Paid media

Strategic thinking

Client communication

AI in marketing

Data analysis

Budget management

Tools

GA4

Google Merchant Centre

Conversion tracking

Dashboards

Server-side tracking

Job description

Digital is seeking an experienced Freelance Paid Media Strategist to support a Australia-based digital marketing agency on a part-time engagement. This hands-on, client-facing role focuses on managing and optimising Google Ads and Meta Ads, developing paid acquisition strategies, and translating campaign data into clear recommendations.

You will apply your marketing expertise to AI-driven insights, review recommendations, and determine the best actions to implement.