Remote Freelance Paid Media Strategist – AI-Driven

Digital; Sydney; Remote; AUD 40,000 - 60,000; Part time

Job summary

Digital is seeking an experienced Freelance Paid Media Strategist to support an Australia-based agency on a part-time engagement. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, and translate campaign data into clear recommendations for clients.

This hands-on, client-facing role leverages AI tools to review insights and determine the best actions, combining paid media expertise with strategic thinking and communication.

Qualifications

• 4+ years in paid media or digital acquisition.
• Hands-on experience with Google Ads and Meta Ads.
• Experience proposing strategic recommendations to clients.

Responsibilities

• Manage and optimise campaigns on Google Ads and Meta Ads.
• Develop paid acquisition strategies aligned with client objectives.
• Analyse performance and identify opportunities to improve results.
• Review AI-generated analyses and determine actions.
• Translate data into actionable client recommendations.
• Communicate strategy and performance to clients.
• Collaborate with analytics, tracking, dashboards, and related tech.

Skills

Paid media

Google Ads

Meta Ads

AI tools in marketing

Client communication

Tools

GA4

Google Merchant Center

Server-side tracking

Job description

Digital is seeking an experienced Freelance Paid Media Strategist to support an Australia-based agency on a part-time engagement. You will manage Google Ads and Meta Ads, develop paid acquisition strategies, and translate campaign data into clear recommendations for clients.

This hands-on, client-facing role leverages AI tools to review insights and determine the best actions, combining paid media expertise with strategic thinking and communication.