Remote Freelance Creative Lead & Strategy Architect

Jobgether; Australia; Remote; AUD 104,000 - 119,000; Full time

Benefits offered by this job

Competitive compensation

Freelance-friendly engagement

Remote-first environment

Flexible hours 20–35 per week

Ownership of three brands

Established team

Cross-functional collaboration

Direct business impact

Job summary

Jobgether is seeking a Freelance Creative Lead / Creative Strategist to operate remotely from Australia, shaping the strategic direction for three brands. You will translate performance data into creative hypotheses, establish testing frameworks, and guide content, messaging, and visuals with a data-driven mindset.

You will own the content roadmap, collaborate with performance marketing and content teams, and deliver scalable concepts while balancing workload across brands in a remote-first,

Qualifications

• Five+ years of experience in creative strategy, art direction, or leadership.
• Ability to translate performance metrics into creative decisions and scalable concepts.
• Experience building or managing a structured creative testing framework.
• Strong eye for creative quality and final decision authority.
• Excellent messaging, copywriting, and audience relevance.
• Experience leading or coordinating creative teams across multiple brands.
• Fluent German for assessing German-language copy and concepts.
• Very good English for internal collaboration.
• Collaborative mindset with content and marketing teams.
• Strong organizational and prioritization skills for strategic planning and execution.

Responsibilities

• Creative Strategy and Testing: translate data into actionable creative hypotheses and manage a structured testing framework.
• Creative Concept Development: define angles, hooks, formats, and audience-specific messaging.
• Performance Analysis and Optimization: evaluate metrics like scroll-stop, CTR, and CVR to inform decisions.
• Creative Leadership and Quality Control: approve assets and provide actionable feedback.
• Content Planning and Prioritization: own content roadmap and balance workloads across brands.
• Brand Development: evolve brand positioning and align with audience tones.
• Creative Process Improvement: bring structure to ideation, testing, and iteration (Asana).
• Long-Term Content Development: develop sustainable concepts and new formats.
• Cross-Functional Collaboration: align with content and performance marketing teams.

Skills

Creative strategy

Performance marketing

Creative leadership

Testing framework

Copywriting

Team leadership

German language

English language

Collaboration

Project management

Tools

Asana

Meta Ads

Google Ads

Job description

Jobgether is seeking a Freelance Creative Lead / Creative Strategist to operate remotely from Australia, shaping the strategic direction for three brands. You will translate performance data into creative hypotheses, establish testing frameworks, and guide content, messaging, and visuals with a data-driven mindset.

You will own the content roadmap, collaborate with performance marketing and content teams, and deliver scalable concepts while balancing workload across brands in a remote-first,