Remote Creative Video Ads Lead for Direct-Response Growth

Dental Group; Sydney; Remote; AUD 120,000 - 140,000; Full time

Job summary

Dental Group is seeking a Creative Producer Video Ads Lead to own the creative ideas and testing loop for a dental implant patient network across Australia and New Zealand. You will plan weekly creative schedules, analyze ad data, develop hooks based on results, and lead production of short-form direct-response video ads.

You will collaborate with talent, editors, and media teams to deliver 15–20 new ads weekly and refine campaigns based on performance feedback, while ensuring compliance with

Qualifications

• Produced short-form direct-response video ads.
• Ads with measurable results to show impact.
• Able to make ordinary people comfortable on camera.
• Understand hooks, retention, offers, objections, and CTAs.
• Able to explain why an ad worked or failed using data.

Responsibilities

• Plan the weekly creative schedule.
• Study winning/losing ads and write new hooks.
• Find local talent to execute the plan.
• Develop core content for each ad and create CTA variations.
• Run weekly filming sessions with presenters and brief editors.
• Deliver 15–20 new ads weekly and launch variations with the media team.

Skills

Video ads production

Ad performance analysis

On-camera coaching

Campaign planning

Job description

Dental Group is seeking a Creative Producer Video Ads Lead to own the creative ideas and testing loop for a dental implant patient network across Australia and New Zealand. You will plan weekly creative schedules, analyze ad data, develop hooks based on results, and lead production of short-form direct-response video ads.

You will collaborate with talent, editors, and media teams to deliver 15–20 new ads weekly and refine campaigns based on performance feedback, while ensuring compliance with